Reality Check: Symbolism and Nostalgia Are Not Business Models

Apologies for what follows. You’ve caught me staring in the face of the devil. That’s one of the things I’m staring at. The other is a big stack of New Yorkers. Unthumbed-through. It’s 15 issues deep. Not for the reason we all sometimes have magazines piled up. It’s not that I’ve squandered time watching “The Bachelor.” It’s not that they’re unread. No, it’s that they’re unnecessary for the same reason that my expensive camera is stowed in some closet and my alarm clock is dusty and I no longer have a travel agent or Yellow Pages or even a single folding map. Because, come on, I have a phone. And, as the back issues of the New Yorker pile up, Jane Mayer and Jill Lepore and Ronan Farrow come to my Android unassisted by the postman. They arrive very presentably, too, and because they are mere pixels, they don’t clutter the coffee table. But you knew that already. Obviously. I don’t pretend to be offering any news here. Digital disruption is not a breaking story. Changing behaviors, obsolescence—they’re all too familiar; along with the rest of industry reality. As readers of Folio: are only too well aware, magazine newsstand revenues are down by two-thirds in the past dozen years. Print circulation drops year after year, like the Times Square Ball or a washed-up, middleweight prize fighter. Time Inc., Wenner Media, Rodale…remember them? Condé Nast is making money doing fashion videos. And I shall not desecrate the dead by naming them here. It's the never-ending story. And... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-03-25 00:00:00 UTC ]

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