Rare, a conservative political website aimed at millennials, started two years ago as a social digital experiment by Atlanta-based Cox Media Group. But while millennials may be the most liberal age group, in less than a year, Rare's monthly traffic has soared to 9 million uniques in May, according to comScore, drawing from familiar digital publishing tricks: irreverent headlines, aggregation and aggressive social promotion. But to get there, it had to broaden its editorial mission beyond politics to frothy lifestyle content, recognizing that today's digital publishing realities meant it couldn't leave the cat videos behind. The post Rare wants to be the conservative BuzzFeed appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-17 00:00:00 UTC ]
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Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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NBC Universal is nearing a deal to make a second $200 million investment in BuzzFeed, doubling its bet on the fast-growing digital publisher as the TV giant tries to reach younger audiences online, according to a person familiar with the matter.NBC's latest investment would value BuzzFeed at... Continue reading at Advertising Age
[ Advertising Age | 2016-10-22 00:00:00 UTC ]
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A man allegedly stabbed author Adrian Greenwood to death in order to rob him of rare books including a valuable first edition of The Wind in the Willows worth £50,000, a jury has been told. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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Adam Farrar on how a literary festival helps to bolster the science and conservation work of Royal Botanic Gardens, Kew. Continue reading at The Bookseller
[ The Bookseller | 2016-06-21 00:00:00 UTC ]
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As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-18 00:00:00 UTC ]
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BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to... Continue reading at AdWeek
[ AdWeek | 2016-05-17 00:00:00 UTC ]
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Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days. The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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The digital media company is ‘very comfortable’, it told the Financial Times, despite a report that internal financial targets were missed by over $80mBuzzFeed missed internal financial targets in 2015 and had to substantially cut its projected revenue by about half according to a report... Continue reading at The Guardian
[ The Guardian | 2016-04-13 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Lands' End is finding out that its customer base can be very conservative. On Tuesday, it published an interview with feminist leader Gloria Steinem, which didn't mention her abortion views. Regardless, it flung its pro-life shoppers into a rage, many posting on its Facebook page that they're... Continue reading at Digiday
[ Digiday | 2016-02-26 00:00:00 UTC ]
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BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at AdWeek
[ AdWeek | 2016-02-23 00:00:00 UTC ]
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The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
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Entertainment site to focus on social media as it challenges bigger rivalsDigital Spy has appointed Julian Linley, a former editor of Heat magazine, to the newly created role of editor-in-chief as the entertainment site challenges rivals such as BuzzFeed and Mashable.Linley, who launched... Continue reading at The Guardian
[ The Guardian | 2015-11-25 00:00:00 UTC ]
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A rare drawing of comic book adventurer Tintin has sold for 9.6 million Hong Kong dollars ($1.2m; £0.8m) at an auction in Hong Kong. Continue reading at BBC News
[ BBC News | 2015-10-06 00:00:00 UTC ]
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If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading at Digiday
[ Digiday | 2015-09-17 00:00:00 UTC ]
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BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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He has even turned up as a character in the Irish Times’s satire column Ireland’s major media tycoon, Denis O’Brien, is rarely out of the headlines (although he appears a little less often in newspapers owned by the publishing company in which he has a major interest).The weekend was a perfect... Continue reading at The Guardian
[ The Guardian | 2015-08-03 00:00:00 UTC ]
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The media behemoth is also in talks with Vox Media to bring its valuation to $850 million.NBCUniversal is nearing a deal to invest $250 million in BuzzFeed, according to Re/code. The media conglomerate is also deep in negotiations with Vox Media, an investment that would bring the online... Continue reading at Fast Company
[ Fast Company | 2015-07-30 00:00:00 UTC ]
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