Rare, a conservative political website aimed at millennials, started two years ago as a social digital experiment by Atlanta-based Cox Media Group. But while millennials may be the most liberal age group, in less than a year, Rare's monthly traffic has soared to 9 million uniques in May, according to comScore, drawing from familiar digital publishing tricks: irreverent headlines, aggregation and aggressive social promotion. But to get there, it had to broaden its editorial mission beyond politics to frothy lifestyle content, recognizing that today's digital publishing realities meant it couldn't leave the cat videos behind. The post Rare wants to be the conservative BuzzFeed appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-17 00:00:00 UTC ]
News tagged with:
#post rare
#monthly traffic
#editorial mission
#cat videos
Changes are coming for millennial-targeted publisher BuzzFeed. The company announced on Monday that it received $50 million in series E funding from venture capital firm Andreessen Horowitz and planned to restructure the company with the funds. "Today we think the time is perfect to grow our... Continue reading at AdWeek
[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#announced plans
#global reach
#top ranks
#executive chairman
Silicon Valley firm Andreessen Horowitz has more than doubled investments in the meme-tastic site. Can traditional media companies compete?Venture capital funds exist to make risky bets. Theyre intended to be a place where excess cash can find a better return than in a bank or bonds.So how... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andreessen horowitz
#online publisher
The longest running creation of Italian comics master Sergio Toppi, 'The Collector', finally makes its English language debut from Archaia next month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this |
The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies wet cat food, has resonated extremely well with the feline-obsessed online audience, collecting 12.1 million views (and... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#videowatch chart
#chart tracks
#pure views
#data sources
#proprietary score
#helps judge
#recommended videos
BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high quality
#readers don
#managing partner
#people don
Men are giving up on reading books because they prefer to watch the big screen version instead, a... Continue reading at The Bookseller
[ The Bookseller | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading books
How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek
[ AdWeek | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#videowatch chart
#chart tracks
#pure views
#data sources
#proprietary score
#helps judge
#recommended videos
#tv shows
#movie trailers
#music videos
Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral... Continue reading at The Guardian
[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american idol
#cultural significance
#tomas chamorro-premuzic
From explaining what 'juggalo' means to recipes for sweet potato bourbon noodle kugel, the website's guide is well worth a visitNo, not the Coco Chanel kind of style; the other kind: the writing and editing style that newspapers and websites follow to maintain accuracy, clarity and consistency.... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this |
Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital venture
#unique ways
#marketing manager
The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sold programmatically
BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next... Continue reading at Crains New York
[ Crains New York | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#early days
#editorial staff
#hearst corp
BuzzFeed, the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next year,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publisher
#$60 million
#web traffic
#top ranks
#$40 million
#growing faster
Suzanne Collins says she 'sort of completed' a goal of hers this fall by releasing her children's book 'Year of the Jungle,' which examines war from a child's point of view. Collins wants to write a book about war for every child age group, she says. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#suzanne collins
#hunger games
#rare interview
What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#sponsored content
#media companies
Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small... Continue reading at AdWeek
[ AdWeek | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consume lots
#full-time staff
Books with first hand accounts of life in North Korea are rare, so John Sweeney's Zombie Nation and Jang Jin-Sung's Crossing the Border are generating unique buzz at the London Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#north korea
Installed at the Monkey’s Paw bookstore in Toronto, the Biblio-Mat offers book lovers a little randomness for their next read. A Toronto bookstore has come up with a creative way to add value to old, discount books that otherwise may clutter its storage: an antique-seeming “book dispenser”... Continue reading at Fast Company
[ Fast Company | 2012-12-04 00:00:00 UTC ]
More news stories like this |
Google is fighting a proposal that would force it and other online aggregators to pay German newspaper and magazine publishers to display snippets of news in Web searches. Continue reading at The New York Times
[ The New York Times | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#display snippets
Curators of rare books are finding that blogging gives their discoveries greater exposure, an example of how virtual work can support even the most tactile of pursuits. Continue reading at The Atlantic
[ The Atlantic | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rare books