Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched online on Monday, with the brand available on platforms including Instagram, Pinterest, Tumblr, Facebook and Twitter.Lauren Holleyoake, publisher of The Debrief, says that there is a gap in the market for pushing a highly-targeted product at "constantly connected, influential, 20-something women.""Our target market does go to Mail Online, Stylist, Metro – those broad, mass-market brands – but they don't feel it is really them, they are not as targeted," she said.She admitted that The Debrief will bear some hallmarks of Jonah Peretti's hugely successful BuzzFeed, which has been built on the back of catchy lists of humorous and "must-read" lists, but denied that Bauer is looking to create a "BuzzFeed for 20-something women"."I don't think we compare to anything else, really. BuzzFeed has been hugely successfully and we will have elements like lists, but we also have our own unique approach," she said. "There will be a depth of content, longer reads, videos, shorter pieces, as well as formats like lists."Bauer Media is the latest magazine publisher to eschew using an established brand – such as Heat or Grazia magazines or Kiss FM – in a bid to target a new generation of digital... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
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Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
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That Girl knows what her goals are and is working to achieve them. Here are 9 books that can help guide us to becoming our best selves, like What a Time to Be Alone: The Slumflower’s Guide to Why You Are Already Enough by Chudera Eggerue. Continue reading at Book Riot
[ Book Riot | 2022-06-29 10:32:00 UTC ]
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"Derry Girls" actor Nicola Coughlan will read the unabridged audiobook of Michelle Gallen’s début novel Big Girl, Small Town. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 09:51:32 UTC ]
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A Southern California man who pointed a shotgun at a 7-year-old girl selling Girl Scout cookies has been given six months in jail. See more of our top stories on Facebook >> The Riverside Press-Enterprise says John Dodrill was sentenced Friday. He pleaded guilty to possessing an illegal... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
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Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company
[ Fast Company | 2016-02-19 00:00:00 UTC ]
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The brainchild of Shaul Olmert (the son of former Israeli prime minister Ehud Olmert), PlayBuzz has grown to top 20 million monthly unique visitors in under a year, according to comScore. In November, defying Facebook’s crackdown on clickbait, the platform became the most-shared English-language... Continue reading at Digiday
[ Digiday | 2015-03-17 00:00:00 UTC ]
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What begins as a story about a Girl Scout Honor being censored for being about a teen's banned books project is a story of commissioners complicit in book banning county-wide. Continue reading at Book Riot
[ Book Riot | 2024-04-24 12:00:00 UTC ]
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Marisa Crawford is the founder of the feminist blog Weird Sister, which highlights writing at the intersections of feminism, literature, and pop culture. This spring the Feminist Press released The Weird Sister Collection, a vital anthology that collects a decade’s worth of writing published on... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-08 08:54:36 UTC ]
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Britain’s youngest code-breakers, brought to life in a new nonfiction book by Candace Fleming, were normal teenagers: playing pranks, attending dances. Continue reading at The New York Times
[ The New York Times | 2024-03-08 10:01:52 UTC ]
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Portland, Ore.’s Microcosm Publishing is rolling out WorkingLit, a cloud-based system intended to help small independent publishers streamline their product databases, manage orders, complete accounting and invoicing tasks, and calculate royalties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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The Cartoon Network series 'The Powerpuff Girls' is in the midst of a year-long 25th-anniversary celebration, and Random House Children's Books is bringing three new titles to the party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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A new volume of the Black feminist’s previously unpublished writing is read in audiobook form by a full cast of Black women. Continue reading at The New York Times
[ The New York Times | 2023-12-15 10:00:20 UTC ]
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Fashionistas and celebrities gathered for a new book filled with candid shots of the understated Gen X star. Continue reading at The New York Times
[ The New York Times | 2023-12-05 11:00:36 UTC ]
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BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
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