Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched online on Monday, with the brand available on platforms including Instagram, Pinterest, Tumblr, Facebook and Twitter.Lauren Holleyoake, publisher of The Debrief, says that there is a gap in the market for pushing a highly-targeted product at "constantly connected, influential, 20-something women.""Our target market does go to Mail Online, Stylist, Metro – those broad, mass-market brands – but they don't feel it is really them, they are not as targeted," she said.She admitted that The Debrief will bear some hallmarks of Jonah Peretti's hugely successful BuzzFeed, which has been built on the back of catchy lists of humorous and "must-read" lists, but denied that Bauer is looking to create a "BuzzFeed for 20-something women"."I don't think we compare to anything else, really. BuzzFeed has been hugely successfully and we will have elements like lists, but we also have our own unique approach," she said. "There will be a depth of content, longer reads, videos, shorter pieces, as well as formats like lists."Bauer Media is the latest magazine publisher to eschew using an established brand – such as Heat or Grazia magazines or Kiss FM – in a bid to target a new generation of digital... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-03 00:00:00 UTC ]
CES might get the biggest headlines, but for desktop fans, there’s no better trade show than Taeipei’s Computex. The show was put on hiatus for two years, and technically back but severely muted in 2022, so this year was the first return to its full prominence. In addition to coverage of... Continue reading at PC World
[ PC World | 2023-06-16 13:00:00 UTC ]
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The ‘fascinating insight into what was to become an iconic work’ is the only known surviving copy of its kind and is to be auctioned along with a first edition signed by RowlingA prepublication version of the first Harry Potter book by JK Rowling is expected to fetch at least £20,000 when it is... Continue reading at The Guardian
[ The Guardian | 2022-04-26 09:29:11 UTC ]
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Gary Wigglesworth has left his role at Hodder Education to take up the position of sales and marketing manager for British Library Publishing. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 05:24:47 UTC ]
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Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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Here we are in week three of our new (hopefully short-lived) weekly roundup of praise for publishers doing their part to give back to their communities and readerships during the COVID-19 pandemic. It’s heartening to see publishers act selflessly, despite the challenges their own businesses and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 13:51:46 UTC ]
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Ryland Peters Small imprint Dog n Bone is publishing The Little Book of Pride, written by its own marketing manager, Lewis Laney. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 13:07:30 UTC ]
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The MILD Group has appointed Alexander Spears as sales and marketing manager at The Indigo Press, the new publishing house that launched in October. Continue reading at The Bookseller
[ The Bookseller | 2018-03-30 00:00:00 UTC ]
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Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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One of the nation’s largest, Mexico's bookstore chain named for Mahatma Gandhi increasingly depends on non-book sales to stay ahead, according to the company’s marketing manager. The post ‘Wallpaper the Country With Books’: Mexico’s Gandhi Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-20 00:00:00 UTC ]
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This week in honour of The Bookseller magazine's London Book Fair special in print, and with it being a week before the fair itself, I thought it would be great to interview LBF's marketing manager Helen Clifford on what her job entails and her advice to those looking to get a job in books. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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London bookshop Heywood Hill has appointed Charlotte Merritt to the new role of the shop’s Hong Kong-based bookseller-at-large. Heywood Hill, which offers bespoke bookselling, private library building and monthly book subscriptions, with customers in over 60 countries worldwide, said that... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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Bonnier Publishing is looking to expand its fiction division and is recruiting for five managerial roles. The division, which includes children’s imprints Hot Key Books and Piccadilly Press and adult fiction imprints Zaffre and Twenty7, is looking to hire a director/head of export sales, key... Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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Alison Morrison, nee Brathwaite, who worked in book publishing until a move to Which? in 2007, has died. Morrison, 45, was reportedly attacked in a street in Harrow yesterday (18th December), dying later in hospital. Morrison worked as promotions co-ordinator at Penguin from 1994 to 1999, and... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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