Rare wants to be the conservative BuzzFeed

Rare, a conservative political website aimed at millennials, started two years ago as a social digital experiment by Atlanta-based Cox Media Group. But while millennials may be the most liberal age group, in less than a year, Rare's monthly traffic has soared to 9 million uniques in May, according to comScore, drawing from familiar digital publishing tricks: irreverent headlines, aggregation and aggressive social promotion. But to get there, it had to broaden its editorial mission beyond politics to frothy lifestyle content, recognizing that today's digital publishing realities meant it couldn't leave the cat videos behind. The post Rare wants to be the conservative BuzzFeed appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-17 00:00:00 UTC ]
News tagged with: #post rare #monthly traffic #editorial mission #cat videos

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