Quartz Said to Near $30 Million in Revenue, Without Clickbait or Standard Ad Units

Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game isn't much easier, just as rife with competition and demands on limited resources. So it's good news for smaller publishers that Quartz, the Atlantic Media brand primarily dedicated to covering the global economy, seems to be on the cusp of making it work, at least according to a person familiar with the business.Quartz is on pace to bring in more than $30 million in revenue this year, having already booked $25 million, the person said. It is selling high-polish display ads for a CPM, or cost per thousand impressions, above $60 range, as well as content marketing services and sponsorships of editorial products, according to the person, who was not authorized to discuss the brand's finances. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-07-15 00:00:00 UTC ]
News tagged with: #big reach #smaller publishers #global economy #thousand impressions #editorial products

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Book Riot’s SFF Deals for January 30, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-01-30 14:30:18 UTC ]
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Book Deals: Week of January 30, 2023

Spiegel & Grau buys a “literary devotional” from New York Times columnist Margaret Renkl, Paul McCartney sells a book of photos to Liveright, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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PW Picks: Books of the Week, January 30, 2023

Our favorite books coming out this week include new titles from Mike Chen, Karelia Stetz-Waters, and Annalee Newitz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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This Week's Bestsellers: January 30, 2023

Grady Hendrix lands at #5 on our hardcover fiction list with 'How to Sell a Haunted House.' Plus 'A Man Called Ove' hits the big screen and returns to our lists, and a new Valentine's Day–themed Construction Site board book builds momentum. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make


Union Election at Books-A-Million Outlet in Virginia Fails

A majority of the 15 employees at the Books-A-Million store in Leesburg, Va., voted not to join the United Food & Commercial Workers International Union during an official election. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-24 05:00:00 UTC ]
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OverDrive: Record Number of Libraries Surpassed One Million Digital Lends in 2022

OverDrive officials said 129 library systems hit the milestone with the Los Angeles Public Library becoming its first library system to surpass 10 million digital circulations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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France’s Hachette Livre: A 30-Percent Carbon Reduction by 2030

Intending to use 100-percent renewable energy by 2026, Hachette Livre turns to reducing overproduction, freight, and more. The post France’s Hachette Livre: A 30-Percent Carbon Reduction by 2030 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-05 12:30:37 UTC ]
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United Talent Agency Grows Its Literary Business

With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times

[ The New York Times | 2023-01-04 17:18:03 UTC ]
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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Barnes & Noble Opening 30 Stores in 2023, Leading Big Real Estate Wave

Competition from Amazon seems to have ended as Barnes & Noble plans to open more stores in 2023 as part of a real estate expansion wave. Continue reading at Book Riot

[ Book Riot | 2022-12-22 16:50:46 UTC ]
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From the Archive: December 30, 1899

PW’s last issue of 1899 featured a cover ad for The Knights of the Cross, the latest from Quo Vadis author Henryk Sienkiewicz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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Variety Notches Best Year of Revenue in Its 117-Year History

Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its... Continue reading at AdWeek

[ AdWeek | 2022-12-05 12:11:04 UTC ]
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From the Archive: November 30, 1959

In late 1959, Better Homes & Gardens Books took out an ad in PW urging booksellers to stock up on its titles for the holidays. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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How Alexa, Echo, and other devices became a drag on Amazon’s revenue

Sure, R&D is expensive, but the issues run deeper. When Amazon CEO Andy Jassy announced earlier this week that Amazon would be conducting layoffs, he called out one team in particular: devices and books, which is responsible for products including Alexa, Kindle readers, Echo smart speakers,... Continue reading at Fast Company

[ Fast Company | 2022-11-26 05:00:00 UTC ]
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Sharjah Book Fair Closes With Reported 2.17 Million Visitors

As many as 112 nations reportedly were represented in the 2022 Sharjah International Book Fair attendance, according to organizers. The post Sharjah Book Fair Closes With Reported 2.17 Million Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-15 20:02:50 UTC ]
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Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Third Quarter Revenue Rose at Hachette Book Group

Helped by the popularity of Colleen Hoover's 'Verity,' revenue at Hachette Book Group rose 4.7% in the third quarter over 2021—a gain that does not include results from Workman Publishing, which HBG bought last September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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