Quartz Said to Near $30 Million in Revenue, Without Clickbait or Standard Ad Units

Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game isn't much easier, just as rife with competition and demands on limited resources. So it's good news for smaller publishers that Quartz, the Atlantic Media brand primarily dedicated to covering the global economy, seems to be on the cusp of making it work, at least according to a person familiar with the business.Quartz is on pace to bring in more than $30 million in revenue this year, having already booked $25 million, the person said. It is selling high-polish display ads for a CPM, or cost per thousand impressions, above $60 range, as well as content marketing services and sponsorships of editorial products, according to the person, who was not authorized to discuss the brand's finances. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-07-15 00:00:00 UTC ]
News tagged with: #big reach #smaller publishers #global economy #thousand impressions #editorial products

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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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EDC's Revenue Returns to Earth

After hitting a record high of $204.6 million in the fiscal year ended February 28, 2021, revenue at Educational Development Corp. fell 30.3% in fiscal 2022, dropping to $142.2 million. Net earnings declined 34.1%, to $8.3 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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More than 25 Organizations Join ALA's 'Unite Against Book Bans' Campaign

“Our partners and supporters are critical in moving the needle to ultimately bring an end to book bans," said Deborah Caldwell-Stone, director of the ALA’s Office for Intellectual Freedom. “It’s time that policymakers understand the severity of this issue.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company

[ Fast Company | 2022-05-10 09:00:23 UTC ]
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Print Unit Sales Fell 6% at the End of April

With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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First Issue of Captain America Comic Book Sells For $3.1 Million

With the sale, Captain America joined Superman and Spider-Man in having debut issues that topped $3 million at auction. Continue reading at The New York Times

[ The New York Times | 2022-04-08 13:21:14 UTC ]
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Indie Presses Publishing Works in Translation in The United States

Traditional publishing houses put out classics from around the world, but independent presses bring attention to new original talent. Continue reading at Book Riot

[ Book Riot | 2022-03-31 10:36:00 UTC ]
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Book Riot’s Children’s Book Deals for March 30, 2022

Today’s edition of kids' book deals is sponsored by Tales of Ancient Worlds by Stefan Milosavljevich`Tales of Ancient Worlds by Stefan... Continue reading at Book Riot

[ Book Riot | 2022-03-30 14:02:32 UTC ]
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Italian Publishers: Book Piracy Cost €771 Million in 2021

In 2021, a new report indicates, Italians carried out an average 322,000 acts of book piracy per day, a major challenge for publishing. The post Italian Publishers: Book Piracy Cost €771 Million in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-29 18:58:02 UTC ]
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From the Archive: March 30, 1998

This summer, the courts will rule on Bertelsmann subsidiary PRH’s planned purchase of Simon & Schuster. But 24 years ago, the industry was agape over Bertelsmann’s acquisition of Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
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Colm Tóibín Wins the £30,000 Rathbones Folio Prize for ‘The Magician’

The Irish author of 'Nora Webster' and 'The Master,' Colm Tóibín, wins the 2022 Rathbones Folio Prize. The post Colm Tóibín Wins the £30,000 Rathbones Folio Prize for ‘The Magician’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-22 14:42:19 UTC ]
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Zestworld Launches Digital Comics Venture with $9 Million in Funding

Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Unit Sales of Print Books Fell 8.3% in Early March

Unit sales of print books fell 8.3% in the week ended Mar. 12, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Print Unit Sales Fell 8.3% Last Week

With juvenile sales falling 13% and adult nonfiction dropping 8.6%, print unit sales fell 8.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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From the Archive: March 30, 2020

In March 2020, PW was racing to keep up with the changes to the industry unleashed by the start of the Covid pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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