Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game isn't much easier, just as rife with competition and demands on limited resources. So it's good news for smaller publishers that Quartz, the Atlantic Media brand primarily dedicated to covering the global economy, seems to be on the cusp of making it work, at least according to a person familiar with the business.Quartz is on pace to bring in more than $30 million in revenue this year, having already booked $25 million, the person said. It is selling high-polish display ads for a CPM, or cost per thousand impressions, above $60 range, as well as content marketing services and sponsorships of editorial products, according to the person, who was not authorized to discuss the brand's finances. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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The 2023 Texas Library Association Annual Conference, set for April 19-22 in Austin, comes at a crucial moment for the state’s librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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By Dr Oliver Tearle (Loughborough University) Of all the writers of science fiction and speculative fiction writing in the twentieth century, a few names spring to mind as candidates for the most ‘prophetic’ writers in the field: William Gibson, who popularised the term ‘cyberspace’ and the idea... Continue reading at Interesting Literature
[ Interesting Literature | 2023-04-03 14:00:15 UTC ]
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By Dr Oliver Tearle (Loughborough University) Of all the writers of science fiction and speculative fiction writing in the twentieth century, a few names spring to mind as candidates for the most ‘prophetic’ writers in the field: William Gibson, who popularised the term ‘cyberspace’ and the idea... Continue reading at Interesting Literature
[ Interesting Literature | 2023-04-03 14:00:15 UTC ]
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Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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The ebook and audiobook distributor Bookwire opens its presence in a seventh country, looking to the United States for new business. The post Germany’s Bookwire Announces Opening a United States Subsidiary appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-30 16:58:12 UTC ]
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Joshua Rothes of Sublunary Editions and Phil Bevis of Chatwin Books have formed Asterism Books, a wholesale distribution portal and bookshop for independent small presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-27 04:00:00 UTC ]
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The certified B Corporation aims to reach an audience of 50 million girls by 2025 as it continues to publish new books and expand into new media and storytelling formats. On Monday the girl-centered media brand Rebel Girls announced an $8 million Series A funding round led by publishing giant... Continue reading at Fast Company
[ Fast Company | 2023-03-06 09:30:00 UTC ]
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The Humble Bundle company is no stranger to either massive groups of PC games or charitable giving, and it’s combining its talents for a deal you don’t want to miss. The Türkiye-Syria Earthquake Relief Bundle is a package of 69 games (plus some TTRPG elements and comics) sold for a minimum... Continue reading at PC World
[ PC World | 2023-03-02 16:28:03 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Now in its third year, Comics Plus counts more than 2,500 customers, who enjoy access to a large and growing catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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Among the organizations receiving funding are Freedom Reads and the New York Public Library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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“Why I’m still on strike.” Olivia McGiff’s portraits from the HarperCollins picket line. | Lit Hub “Writers are read for how they write, not what they write about.” Henry Louis Gates Jr. on what makes a “classic” African American text. | Lit Hub Criticism How Jane Fonda somehow combined dance... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-04 11:30:51 UTC ]
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'The future for Indian publishing is bright,' writes Richard Charkin, reviewing its evolution 'from carbon paper to digital innovations.' The post Richard Charkin on India: ‘A Million Mutinies Now’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-03 13:17:21 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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