Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-08 00:00:00 UTC ]
News tagged with: #world gathered #jay lauf #social platforms #growing internationally

Other Publishing stories related to: 'Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’'

Why Dr. Seuss's books still appeal to readers today

Seuss's birthday on March 2 is celebrated as Read Across America Day, in which book-based activities take place at schools and celebrities encourage children to pick up a title. How have Seuss's works appealed to generations? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers today

Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer

Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bringing #jo henry

Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar

Keeping writers central

The Society of Authors chief executive officer talks about campaigning to get the best deals for her members—and why she favours the direct approach. Continue reading at The Bookseller

[ The Bookseller | 2016-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct approach

Reedsy on a Roll: The UK Startup Expands To Serve Publishers

'Reedsy for Publishers' is on the way, as the 2-year-old UK startup rolls out its Reedsy Book Editor with collaborative functionality to come. The post Reedsy on a Roll: The UK Startup Expands To Serve Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post reedsy #serve publishers

Middle Grade neglect risks isolating generation of readers, author warns

Authors and critics are warning that Middle Grade children’s books, for readers aged eight to 12 years, are failing to get the attention they merit from the media and book prize organisers because of the dominance of Young Adult titles. Continue reading at The Bookseller

[ The Bookseller | 2016-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers aged

History and Historicals: At 75, Avon Romances the Readers

This year marks the diamond anniversary of Avon Books' operation in the market, although it has been focused on romance for 44 of its 75 years. Today, it's HarperCollins' Avon Books. The post History and Historicals: At 75, Avon Romances the Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers appeared #year marks #avon books

Burgers and books: Why McDonalds is serving books in its Happy Meals

From Feb. 2 through Feb. 15, McDonald's will be replacing its usual Happy Meal prize with a children's book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happy meals

A Comic for Readers Who Like to Squirm

In Nick Drnaso’s uncomfortable, fascinating book of cartoon short stories Beverly, a family’s vacation goes south when their son, harboring disturbing fantasies, finally acts on one. A new employee accidentally betrays the only guy on the team who actually cares about the job. A young woman... Continue reading at Slate

[ Slate | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fascinating book

Kindle e-reader update gives quick access to your books

Who said that dedicated e-readers were dead? Certainly not Amazon. It's rolling out a major Kindle reader update that breathes new life into your e-paper experience. The most conspicuous improvement is a brand new home screen that highlights your... Continue reading at Engadget

[ Engadget | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quick access #dedicated e-readers #home screen

Penguin to bring 'Quiet Power' to younger readers

Penguin is publishing a follow-up to Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking, which will take its message to younger readers. Continue reading at The Bookseller

[ The Bookseller | 2016-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers #susan cain #stop talking

Jay Fielden Succeeds David Granger as Esquire Editor

After nearly 20 years as editor of Esquire magazine, David Granger will leave his post on March 31, Hearst Magazines announced Friday morning. Mr. Granger will be succeeded as editor by Jay Fielden, who has served as editor of Town&Country magazine and will become editorial director... Continue reading at Advertising Age

[ Advertising Age | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sharp sense #prepared statement #wear daily

Publishers’ distributed strategies face murky measurement

The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday

[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #social platforms #report back #wild west #bleacher report

Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday

[ Digiday | 2016-01-26 00:00:00 UTC ]
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French Readers Put Arab Authors on the Bestseller List

After years of writing about radicalization and terrorism in the Middle East, Arab authors are now in the spotlight in France as readers try to understand the recent Paris attacks. The post French Readers Put Arab Authors on the Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller list #middle east #arab authors

Literary Magazines As Training Ground for Readers, Writers and Publishers

South African writer and literary magazine publisher Nick Mulgrew discusses how literary magazines are perfect training for pursuing more ambitious projects. The post Literary Magazines As Training Ground for Readers, Writers and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #literary magazines

Harlequin Hopes to Find 'Binge' Readers with New E-Serial

Mimicking the model popularized by streaming television, Harlequin is releasing all eight parts of its new Tough Justice digital serial today. The hope is that readers will binge-read the series, as they binge-watch certain TV shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-11 00:00:00 UTC ]
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A manifesto for readers

"Talk of reader engagement shows how out of touch our industry is with its lifeblood." And as the proliferation of content outstrips the growth of a consumer base, development of readership is one of the most urgent priorities of publishing in 2016. So it seems fitting that we have this... Continue reading at The Bookseller

[ The Bookseller | 2016-01-03 00:00:00 UTC ]
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