Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
News tagged with: #selling ads #premium content

Other Publishing stories related to: 'Quality vs. Quantity: Selling Ads Behind a Paywall'


Lydia Davis refuses to sell her next book on Amazon

The garlanded short story author will release her next collection solely in bookshops and select independent online outlets to coincide with Bookshop DayPrize-winning author Lydia Davis’ new collection of short stories will not be sold on Amazon, with the author saying she does not “believe... Continue reading at The Guardian

[ The Guardian | 2023-04-19 10:05:07 UTC ]
More news stories like this | News stories tagged with: #single book #man booker international prize #short stories #bookshop


Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
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‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with: #print media #constant stream #libraries


Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | News stories tagged with: #trouble-making dragon #copyright infringement #striking similarity #picture book #fire-sneezing dragon #john lewis #self-published author #self-published book


Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with: #24-hour period #taking place #hear back #years back #audiobook


Where to sell your used and unwanted gadgets

Every year means new iterations of your favorite phones from the likes of Apple, Samsung and Google, so you might be tempted to upgrade to your handset. But with some new phones costing over $1,000, keeping up with the latest and greatest can really take a toll on your wallet. So why not offset... Continue reading at Engadget

[ Engadget | 2023-03-21 15:15:17 UTC ]
More news stories like this | News stories tagged with: #kindle


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


Amazon no longer sells print and Kindle magazines

You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget

[ Engadget | 2023-03-17 09:28:33 UTC ]
More news stories like this | News stories tagged with: #difficult decision #making money #previous years #kindle


By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned


Waterstones says ‘no truth’ in claims it refuses to sell books on gender and feminism

The retailer had been trending on social media after accusations it did not stock works by Hannah Barnes and Victoria SmithWaterstones has said “there is no truth” in claims that some of its shops were refusing to sell copies of two books by gender-critical feminists.The book retailer was... Continue reading at The Guardian

[ The Guardian | 2023-03-09 16:00:56 UTC ]
More news stories like this | News stories tagged with: #gender service #hannah barnes #sell copies #inside story #book retailer


Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media


Bookshop.org to Sell E-books, Publish First Print Title

Andy Hunter, Bookshop.org CEO, told 'PW' that the online retailer is developing an e-book platform for indie bookstores from scratch, and will launch it in beta late this year. In addition, the company is publishing its first book, a collection by Lydia Davis, who did not want her book available... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #indie bookstores #lydia davis #e-book


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Bertelsmann subsidiary to end, sell dozens of magazines

German media group RTL Deutschland says it will stop publishing almost two dozen print magazines and seek to sell a similar number Continue reading at ABC News

[ ABC News | 2023-02-07 13:23:50 UTC ]
More news stories like this | News stories tagged with: #stop publishing #bertelsmann


Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make


Prince Harry’s Spare is fastest-selling nonfiction book since UK records began

First week of the controversial memoir’s sales breaks official UK records reports Nielsen, Guinness World Records and WaterstonesPrince Harry’s Spare has sold almost half a million copies in the UK in its first week on sale, making it the fastest-selling nonfiction book since records... Continue reading at The Guardian

[ The Guardian | 2023-01-17 16:13:57 UTC ]
More news stories like this | News stories tagged with: #uk retailers #prince harry #controversial memoir #million copies #records began #book charts #audiobook #nonfiction book


Despite leaks, Prince Harry’s memoir is the UK’s fastest selling nonfiction title ever.

You don’t really have to do much at this point to absorb passages from Prince Harry’s public therapy tell-all trauma dump, Spare. So much of what’s in the book has already appeared in interviews, profiles and, thanks to a very aggressive British press, as actual text on the internet. Despite the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-12 15:22:07 UTC ]
More news stories like this | News stories tagged with: #prince harry #nonfiction title #memoir


Prince Harry’s autobiography Spare is UK’s fastest-selling nonfiction book

The memoir, which includes claims Prince William attacked him, records figures of 400,000 on its first day Prince Harry’s autobiography has become the UK’s fastest-selling nonfiction book ever, recording figures of 400,000 on its first day on sale.The controversial memoir Spare has made... Continue reading at The Guardian

[ The Guardian | 2023-01-10 19:17:17 UTC ]
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