Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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With easy-to-follow recipes developed in her native Canada, she became one of the world’s top cookbook authors, publishing more than 30 million copies. Continue reading at The New York Times
[ The New York Times | 2023-01-09 20:19:55 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Jean Paré, a farm girl from a small village in rural Alberta, and who gained worldwide fame for her Company's Coming cookbook series, has died. Continue reading at CBC
[ CBC | 2022-12-27 15:54:46 UTC ]
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After a judge blocked the sale of Simon & Schuster to Penguin Random House, S&S parent company Paramount pulls its sale offer and declines to appeal. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-21 22:50:02 UTC ]
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To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian
[ The Guardian | 2022-11-17 16:49:24 UTC ]
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#harpercollins
And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Is there anything scarier than not knowing what great book you’re going to read next? Big love to the booksellers at Exile in Bookville (Chicago, IL), Raven Book Store (Lawrence, KS), Copper Dog Books (Beverly, MA), and The Haunted Bookshop (Iowa City, IA) for their generous recommendations.... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-31 08:59:42 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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Sotheby’s describes 17th-century Cervantes editions as a ‘once in a lifetime’ opportunity for collectorsOne day in the early 1930s, a young Bolivian diplomat named Jorge Ortiz Linares walked into the illustrious Maggs Bros bookshop in London to ask if they might have a particularly fine edition... Continue reading at The Guardian
[ The Guardian | 2022-10-06 13:44:15 UTC ]
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When it comes to publishing a business book, bestselling author, entrepreneur, and publisher Rohit Bhargava knows quality when he sees it. Alongside his wife, Chhavi Arya, he’s the cofounder of Ideapress, a hybrid publisher that specializes in out-of-the-box business titles. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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In his new book with Rebecca Giblin, 'Chokepoint Capitalism,' Cory Doctorow explores how large companies have positioned themselves between consumers and creatives and with a new Kickstarter campaign once again takes aim at the world's dominant audiobook platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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“Love Hypothesis” author Ali Hazelwood didn’t intend to keep her scientist identity separate from her author identity. She didn’t intend to become an author. Continue reading at The Washington Post
[ The Washington Post | 2022-08-20 12:00:22 UTC ]
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The digital media company’s founders, Jim VandeHei, Mike Allen and Roy Schwartz, will continue to run the company. Continue reading at The New York Times
[ The New York Times | 2022-08-08 14:16:30 UTC ]
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Educational publisher’s move into non-fungible tokens is intended to claw back some of the income lost to secondhand salesTextbook publisher Pearson plans to profit from secondhand sales by turning its titles into non-fungible tokens (NFTs), its chief executive has said.Educational books are... Continue reading at The Guardian
[ The Guardian | 2022-08-02 15:37:17 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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#digital content
A little more than six months after acquiring Baker & Taylor from the Follett Corp., new owner Amandeep Kochar sold Baker & Taylor UK to the Little Group, parent company of the U.K.'s largest wholesaler, Gardners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
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