In a year when publishers have been talking about the "pivot to video," Cond Nast has some hard-won lessons to impartfor example, success in video can have less to do with quick-hit food clips than TV and even movie-length fare. Today, Cond Nast Entertainment is garnering a billion monthly views on its digital videos, Emmy and Oscar nods for its expensive efforts in TV and movies and, since last year, actual profits to top it off.To be fair, it's taken a while to get here: TV veteran Dawn Ostroff was tapped to lead the newly created division as its president six years ago. Only this fall did it achieve wide theatrical release for a feature film, the firefighting movie "Only the Brave." The division has another 35 films in various stages of development, including "The Old Man and the Gun," which Robert Redford has said will be one of his final roles, and "King of the Jungle," set to star Johnny Depp. Other work includes "Last Chance U" on Netflix, "Vanity Fair Confidential" on Investigation Discovery and "Invisible," a supernatural series shot in VR.Ostroff, who had a hand in generation-defining TV hits like "Gossip Girl" when she was entertainment president at The CW, talked with Ad Age about the real value of video, the whims of Facebook, aging TV audiences and finding the next "Gossip Girl." Our conversation has been edited. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-21 00:00:00 UTC ]
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Those in the literary community are weighing in on both sides of the debate, with some saying young adult books aren't sophisticated and others saying they should be able to read whatever they like without being ashamed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-10 00:00:00 UTC ]
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In a recent episode of his show, Colbert discussed the dispute between Amazon and publisher Hachette which has caused some books, including his own, to be delayed or unavailable to customers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-06 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Two groups of MIT scientists are working on robotic limbs, which when worn together can make you look like one famous comic book villain: Doctor Octopus. Unlike prosthetic limbs developed to replace real ones, the teams' (from MIT's d'Arbeloff... Continue reading at Engadget
[ Engadget | 2014-06-04 00:00:00 UTC ]
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In Thailand, various protestors are gathering in public places to silently read books like '1984' and 'Unarmed Insurrection' to convey how they feel about the country's political situation. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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A second preview of Clinton's book 'Hard Choices' was recently released and the excerpt details her 'partnership and friendship' with President Obama and her wish to 'revisit certain choices.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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Osprey has developed its own video game, the first in a planned series, slated for release this... Continue reading at The Bookseller
[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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At the last BookCon panel of the day (4:15–5:15 p.m., in Room 1E07), Veronica Roth, bestselling author of the Divergent series, will moderate a discussion that asks, “Dystopia Futures: Are They Science Fact or Fiction?” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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The best games for book lovers, including "The Legend of Zelda" and "Candy Crush Saga." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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On Wednesday, Sam Kean published one of Slate’s most popular stories of 2014, “Phineas Gage, Neuroscience’s Most Famous Patient.” The piece extends from Sam’s work on his latest book, The Tale of the Dueling Neurosurgeons: The History of the Human Brain as Revealed by True Stories of Trauma,... Continue reading at Slate
[ Slate | 2014-05-09 00:00:00 UTC ]
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Sameer Hashmi reports from a bookstore in Mumbai, where a thirst for political insight is driving up book sales. Continue reading at BBC World
[ BBC World | 2014-04-28 00:00:00 UTC ]
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In recent months, the double-digit sales growth of ebooks in English has begun to plateau, but since the Spanish-language book market tends to be around three to five years behind the English-language market, ebook sales of Spanish books in the U.S. are just beginning to gain traction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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The author of The Jane Austen Book Club gets inspiration for her new novel by a real life experiment where a baby chimp was raised as part of a human family Continue reading at BBC News
[ BBC News | 2014-03-14 00:00:00 UTC ]
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The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
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