Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
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Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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Amazon Publishing, which launched a general-interest book publishing operation in New York two and a half years ago, is losing its top executive here.Seattle-based Amazon announced Friday that the head of its general-interest publishing division, Larry Kirshbaum, would leave the company Jan. 17... Continue reading at Crains New York
[ Crains New York | 2013-10-26 00:00:00 UTC ]
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One of Amazon.com Inc.'s top book publishing executives, Laurence Kirshbaum, will leave early next year, Amazon said, a sign of the difficulties the retailer has had in establishing itself as a major book publisher. Continue reading at AllThingsD
[ AllThingsD | 2013-10-26 00:00:00 UTC ]
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Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
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Amazon publishing editor Larry Kirshbaum is leaving the company early next year and returning to... Continue reading at The Bookseller
[ The Bookseller | 2013-10-25 00:00:00 UTC ]
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Bucharest-based developer Read Forward has produced original ebooks, luxury digital editions of classics and is now moving into education, with fully interactive HTML5 textbooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-24 00:00:00 UTC ]
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Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Total revenue at Amazon increased 24%, to $17.09 billion, in the third quarter of 2013 while its operating loss was $25 million, down from $28 million in the third quarter of 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
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Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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Sarah Dickman of Odyl attended inaugural International Publishing Management Course hosted by the Frankfurt Academy and reflects on the importance of continuing education. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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Paying publishing interns 'zero' is not only unethical, but a likely indication you'll probably never hire them in the first place, writes Ashley Mosley. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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A look at a the week's round of web musing on the future of publishing in concept, creative work, and technical production, after Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-22 00:00:00 UTC ]
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Oxford University Press is publishing a new series detailing the history of the press, spanning... Continue reading at The Bookseller
[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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There is no denying the growing influence the Hispanic population is having on the demographic, social, cultural, and political shifts taking place in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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Educational Development Corp. reported that revenue for the second quarter ended August 31, 2013 rose 4.6%, to $5.7 million, but net earnings in the period fell to $56,400 from $138,200 in the second quarter of fiscal 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-21 00:00:00 UTC ]
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When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Known for its pristine beaches, El Yunque rain forest, and beautiful Spanish colonial architecture, Puerto Rico is also an important book market for U.S. publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
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