Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with: #give facebook #sell ads #ad sales #national geographic

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Study: Booze Industry Breaks its Own Underage Ad Rules

The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age

[ Advertising Age | 2013-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv programs #web sites #public health

RR Donnelley, Press+ Exploring Sale

*Editor's note: Folio is a Press+ client. RR Donnelley's digital paywall platform, Press+, is on the market, according to an internal memo obtained by Folio. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-08 00:00:00 UTC ]
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November’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred self-published books of note include a fictional tragedy in pre-colonial Nigeria and a memoir where beer pong meets sado-masochism. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review

Amazon and Facebook: Family members speak out

Amazon CEO Jeff Bezos's wife MacKenzie defends Bezos and Amazon, while Facebook CEO Mark Zuckberg's sister Randi expresses ambivalence about social media. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-06 00:00:00 UTC ]
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Amazon offers physical bookstores a cut of Kindle ebook sales, and just enough rope

Just as Kobo has cozied up to physical booksellers, so too does Amazon have a plan to smother them in e-ink kisses. Under the company's new "Amazon Source" program, any independent bookstore that sells a Kindle tablet or e-reader will be rewarded with ten percent of future book purchases made on ... Continue reading at Engadget

[ Engadget | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon source #independent bookstore #kindle tablet #ten percent

Sales, Earnings Drop at Harlequin in Third Quarter

Third quarter revenue at Harlequin fell 7.1%, to C$107.8 million, and operating earnings declined to C$14.1 million from C$18.8 million in the comparable period in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-06 00:00:00 UTC ]
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Everyone's a Critic, and Everyone Is a Publisher: Brad Stone on MacKenzie Bezos on Brad Stone on Jeff Bezos

I’m grateful to MacKenzie and to every other thoughtful reviewer who shares their perspectives on my book and on this remarkable story. – Bloomberg Businessweek reporter and Jeff Bezos biographer Brad Stone, responding to a one-star review of his new book from MacKenzie Bezos, Jeff Bezos’s wife.... Continue reading at AllThingsD

[ AllThingsD | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mackenzie bezos #brad stone #jeff bezos #remarkable story

Ether for Authors: Can Turning Publishing Into a Competition Pay?

Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly round- #web buzz #author contracts

Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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98 British publishers folded last year due to ebooks, discounts

Closures were up 42% over the previous year, according to the Guardian. The companies that folded included the 26-year-old healthcare publisher Panos London and Evans Brothers.Ninety-eight British publishers closed their doors in the year ending August 2013. The cause? E-books and online discounts. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-05 00:00:00 UTC ]
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Publishing Allies: 4 Tips For Creating Productive Media Partnerships

By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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The 2013 Association Publishing Survey

Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Publishing Innovator of the Year

By Alyssa DelPrete Publishing Executive and Book Business magazines congratulate the winners of the 2013 Publishing Innovator of the Year Award, which recognizes companies that have demonstrated significant... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Google Plus Remains an Afterthought for Publishers

A recent study by Shareaholic found that Google Plus generated just .04 percent of traffic referrals in September. Facebook, by comparison, drove 10.37 percent. Gigya, an analytics company, found that in the second quarter of this year, 2 percent of social sharing happened through Google Plus,... Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
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HarperCollins goes direct-to-consumer for global ebook sales

HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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E&P Publisher of the Year: Dennis Francis, Honolulu Star-Advertiser

As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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Watch Highlights From The Digiday Publishing Summit

Last week marked Digiday's sixth Publishing Summit, a gathering of emerging and legacy publishers who are all confronting the same pressing issues in their industry. In case you weren't able to make it to Miami, here are a few highlights.The post Watch Highlights From The Digiday Publishing... Continue reading at Digiday

[ Digiday | 2013-10-29 00:00:00 UTC ]
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New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products