Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Publishers and consumers in Canada who had become accustomed to a Canadian dollar at par with the American dollar are adjusting to what appears to be the new reality: a Canadian dollar hovering around the 90¢ mark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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In genre fiction, going it alone is beginning to look a much more dependable route to successBrenna Aubrey self-published her debut romance novel At Any Price on the Amazon Kindle on 9 December 2013. One month later At Any Price had netted a total profit of £16,588. Aubrey's success is far from... Continue reading at The Guardian
[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Critics of the merger worry Comcast will have unmatched bargaining power in dealing with media companies, essentially turning Comcast into a gatekeeper able to toll digital media companies for faster access to its network. The post Will the Comcast-Time Warner Cable Merger Hurt Publishers?... Continue reading at Digiday
[ Digiday | 2014-02-14 00:00:00 UTC ]
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Bookstore sales fell to $13.19 billion in 2013, down 1.6% compared to 2012, according to preliminary estimates released last week by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Egmont’s magazine division has seen a return to growth in circulation, reporting a 5.7%... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Following a month of upheaval in the independent sector, publishers have told The Bookseller that... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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This week's cold weather and snow has led to canceled events and store closures, some for more than a day during Valentine’s Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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Chegg reported revenue in 2013 rose 19.8%, to $255.6 million, but the company’s net loss increased to $55.8 million from $49.0 million in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Music weekly's circulation drops below 'death knell' 20,000 mark but publisher says reach and revenues are growingIn its heyday it sold more than 300,000 copies but the circulation of the New Musical Express, the last of the old-school music weeklies, has dipped below 20,000 in the latest... Continue reading at The Guardian
[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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IPC Media music magazine reports drop in circulation of 21.1% year on year, with rival Q down 14.2%A relaunch of the New Musical Express failed to stop its sales falling below the 20,000 mark for the first time, down more than a fifth year on year.The IPC Media title, which celebrated its 60th... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Revival will see horror master return to his signature genre after excursion into crime fiction, Mr MercedesNot content with making his first excursion into hard-boiled detective fiction this summer, Stephen King has announced that he will publish a second novel in the autumn.The 66-year-old... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at AdWeek
[ AdWeek | 2014-02-12 00:00:00 UTC ]
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Google’s Android is now the most popular smartphone operating system in the UK – so publishers can no longer just talk about iPhone and iPad apps. But despite its increasing market dominance (on mobile anyway) the Google propo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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In a past life, Michael Tiffany fought cyber crime for financial institutions. Then he notice the same techniques were being used to defraud the advertising industry.The problem was big enough to draw Mr. Tiffany into the battle against traffic fraud full-time and, in 2013, he started a company... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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With a mix of all-ages and adult material, print and digital, Action Lab Entertainment is trying to establish itself while maintaining a balance with a staff located around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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Bookstore sales in 2013 fell 1.6%, to $13.19 billion, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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