Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with:
#give facebook
#sell ads
#ad sales
#national geographic
Facebook has been in the news over the past few days after a report suggested that the social network is spreading in a similar way to a virus. Like all epidemics, the report suggests, the rate of infection will ultimately drop off, leading to the suggestion that by 2017 the social network will... Continue reading at Betanews
[ Betanews | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#report suggested
#paper published
So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web publishers
#ad types
#web content
As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company
[ Fast Company | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
#make publishing
#chantal restivo-alessi
A public library in Franklin, Tennessee has launched its own publishing imprint, Academy Park Press, using the IngramSpark platform for distribution and print-on-demand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ingramspark platform
#publish books
#public library
#publishing imprint
If Winter Institute is any indication, as ABA president Steve Bercu noted at the conference opening, "independent bookselling is strong, vital, and growing." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#winter institute
#independent bookselling
Canongate has acquired Edward Slingerland’s book Trying Not To Try: The Anicent Art of... Continue reading at The Bookseller
[ The Bookseller | 2014-01-23 00:00:00 UTC ]
More news stories like this |
We used to know what it took to be a writer – you had to publish a book. But electronic publishing is piling pressure on myths of the author's lifeWhat's the difference between making money out of books and writing books that people want to buy? Turns out it's about 40% – if, that is, you... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital revolution
Myrmidon has acquired the rights to Queen of Bedlam, a self-published debut novel by Laura... Continue reading at The Bookseller
[ The Bookseller | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published debut
Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian market
#growing family
#publishing imprints
Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial restructuring
#perfect storm
#high street
Digital division housed in separate company from loss-making print business which owners have been looking to sellThe Lebedevs, owners of the Independent titles, are keeping the papers' website in a separate company in a move that could allow a lucrative future sale of digital assets potentially... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web traffic
On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#images appeared
#past couple
BiblioBoard, an app and e-publishing platform focused on libraries that gives them the ability to loan a wide variety of ebook content to patrons, has added more than 370 publishers to its content pool. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide variety
#content pool
Pan Macmillan has said its physical book sales in the UK grew by 4.3% in value in 2013. The... Continue reading at The Bookseller
[ The Bookseller | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sold programmatically
Porter Anderson sets up Wednesday's #EtherIssue live Twitter discussion with a look at perceptions of self-publishing: Hard? Easy? What does it take to do well? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
More news stories like this |
Literal magazine, the well-regarded English and Spanish literature magazine literature, has expanded into bilingual and Spanish-language books by Latin American writers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spanish-language books
Nick Ruffilo transitioned from technologist to a self-published author, and shares tips and lessons learned from experiments with various platforms. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published author
#lessons learned
The International Publishers Association (IPA) is giving its official backing to Thema, the new... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
More news stories like this |