Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Executives overseeing licensed publishing programs are, like publishers in general, monitoring the impact of digital technologies on their businesses and dealing with a challenging and competitive retail landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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The November 2014 selection of self-published book reviews from BlueInk Review includes paranormal fiction, young adult fiction, self-help and health. The post November 2014 Top Self-published Book Reviews from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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Research has taught me three main weaknesses in this new way to issue books, but also revealed some less acknowledged strengthsAlmost any discussion of self-publishing seems to attract an immediate hostility quite unlike the amused tolerance that greets those who, say, exhibit their indifferent... Continue reading at The Guardian
[ The Guardian | 2014-11-20 00:00:00 UTC ]
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Publishers are not taking a disproportionate amount of profit from book sales, Little, Brown’s c.e.o. Ursula Mackenzie has said, and it is important that they remain healthy. Speaking at a Society of Authors (SoA) panel on hybrid authors, Mackenzie defended publishers from criticism by audience... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Open Road Español, Open Road Media's Spanish language imprint, has teamed up with Barcelona-based independent publisher Roca Editorial, to market and distribute Spanish-language ebook translations of backlist novels by big-name American and British authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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September Publishing has acquired a book by Sharon Blackie on Celtic woman and empowerment. Publisher Hannah MacDonald (pictured) acquired world English language rights to If Women Rose Rooted, Like Tress from Kirsty McLachlan at DGA Ltd. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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Scholastic UK will next year publish The Marvels, the new children’s title from American author and illustrator Brian Selznick. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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Backlist is more important than ever for the publishing industry and the opportunity to use backlist titles to drive the sale of frontlist titles is, according to publishers, “one of the true excitements” of the new era of digital publishing. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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Sales of adult trade books rose 1.8% in August, over August 2013, while sales in the children’s/young adult category jumped 20.9%, according to the AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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Bookstore sales fell 6.4% in September compared to September 2013, according to figures released Friday by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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Instagram as a platform may not be the biggest traffic driver, but magazines publishers finding unique ways of using it to push their brands. The post Three magazine publishers winning at Instagram appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
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Movellas is actively looking to find more books written by community members that it can take to the market, c.e.o. Joe Cohen told the FutureBook Conference today (14th November). Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Sharing on Facebook makes users 81 times more likely to turn into paying customers, the Futurebook Conference has heard. In a panel entitled What Does the Future Publisher Look Like? Andrew Savikas, c.e.o of Safari Books Online, said: "If you give people the opportunity to share, that makes... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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