Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
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Politics and a 15% drop in sales in 2014 has prompted Eksmo to sell its stake in Ukraine's Logos-Trans, which operates 50 Book Supermarket stores across the country. The post As Ukraine Sales Dip, Russia’s Eksmo Sells Bookstore Stake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-11 00:00:00 UTC ]
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Bookstore sales fell slightly in October, dropping 0.5%, to $728 million, compared to October 2013, according to statistics released Thursday morning by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-11 00:00:00 UTC ]
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Macmillan Children’s Books has confirmed it will publish Rainbow Rowell’s new title in the UK next year. Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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Igloo Books is this month launching a series of books based on DreamWorks Animation’s new family film "Penguins of Madagascar". The range includes a book of the film, picture books, sound boards, various sticker and activity sets, and colouring books, and the company intends to “push ourselves... Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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Here are five of the big publishing trends of 2014, and what we learned. The post What we learned about publishing in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-11 00:00:00 UTC ]
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William Heinemann has acquired a “significant” collection of erotic letters from a young woman to her lover dating from the 1920s. Selina Walker, publisher at Century and Arrow, bought UK and Commonwealth (excluding Australia New Zealand) rights to the collection, edited by Jean Yves Berthault... Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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Previously unseen sketches of one of the UK's best-known comic book characters are to be published for the first time. Continue reading at BBC News
[ BBC News | 2014-12-10 00:00:00 UTC ]
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PW talked to Other Press publisher Judith Gurewich, who picked up world English rights to a bestseller in France after a heated auction at this year’s Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Audio line debut for IVP; 2015 Grawemeyer winner announced; Target Holiday Book Club features Nelson book; Baker titles selected as best church resources; Puritan/Reformed publisher releases new Bible, books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Six ways Hearst is tackling the gritty work of becoming a modern publisher. The post How fusty old Hearst is becoming a modern publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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Melville House will publish 'The Senate Intelligence Committee Report on Torture' as a paperback and an ebook on December 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Cornerstone's Jack Fogg is joining HarperCollins in the newly-created role of publishing director for fiction and non-fiction. Fogg is currently editorial director at Cornerstone imprint Century, where he has worked with authors including Rod Stewart, James Corden, Tim Vine and Hugh Howey. He... Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Blackstar investment company wants to obtain full ownership of Times Media Group Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Reading charity is donating around 2,000 books to foodbanks in London and the Midlands this Christmas. The charity is teaming up with The Trussell Trust foodbank network to distribute books to foodbanks in Wandsworth, West Norwood, Manchester, Coventry and Birmingham. Each foodbank will receive... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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In the UK, Zoella was revealed to have used a ghostwriter, while Clare Balding's book cover clearly looks fake. How much of this is okay? The post How Much Can You Fake in Publishing? From Clare Balding to Zoella appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-09 00:00:00 UTC ]
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The French Publishers Association (Syndicat National de l’Edition, SNE) has warned its members that France may raise VAT on ebooks from 5.5% to the standard 20% during the first half of next year to avoid a fine of several million euros from the European Court of Justice, according to the trade... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Daphne Durham, publisher of adult trade and children's at Amazon Publishing, will be leaving the company on January 16, and will be succeeded by Mikyla Bruder, current head of global marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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