Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with:
#give facebook
#sell ads
#ad sales
#national geographic
Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cover appeared
#native ads
After 50 years in book publishing, Ted Heinecken, who started his career in 1963 as a Midwest sales rep for Oxford University Press, will retire from Fuji Associates on February 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#ted heinecken
Foyles reported a loss last year due to the closure of its Westfield White City branch and the move of its new flagship store, although sales were up 2.2%. Results for the year to 30th June 2014 show that the six-shop mini-chain slipped into a loss of £600,000, up from a profit of £100,000 in... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year due
#sales rise
#flagship store
Waterstones has passionate booksellers who are “handselling again”, breaking début novelists and “building careers”, according to publishers. Chief executives and sales directors of publishing houses have spoken to The Bookseller following the release of the chain retailer’s annual results (to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#building careers
#chief executives
#publishing houses
#chain retailer
#annual results
#year earlier
#james daunt
Getting control of distribution, leveraging your strengths and keeping your team on target. The post 6 Things B2B Publishers Should Worry About In 2015 (Part 2) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-17 00:00:00 UTC ]
More news stories like this |
Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#publishing professionals
A novel self-published following a Kickstarter campaign is competing against books from Jonathan Cape and Blackfriars in the best debut novel category at the Kitschies. The Kitschies, which covers novels containing elements of the speculative and fantastic, honours writing in four categories. Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kickstarter campaign
#jonathan cape
Octopus Publishing Group has signed world rights in Churchill: The Life - In His Own Words and Pictures. The illustrated history of the prime minister's life draws on unique archive resources, in association with Churchill Heritage Ltd, and written by historian Max Arthur. Editorial director... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#illustrated history
#prime minister
#gordon wise
#curtis brown
Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookshops
#independent publisher
Ironmark, a Howard County-based printing, design and marketing company, announced Thursday that it had acquired United Book Press, Inc. to create a book publishing division that would boost annual revenue from $22 to $35 million. Terms of the deal were not disclosed. Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing company
#announced thursday
#$35 million
A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uncharted waters
#verizon wireless
#sports illustrated
David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#paper reported
Jon Stewart was known for bringing attention to lower-profile, more obscure books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#jon stewart
One of Peru's fledgling publishers, Colmena Editores, is making room for edgy new generation of authors, while also offering classics and criticism. The post Peru’s Colmena Editores Gives Edgy Debut Authors a Voice appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post peru
#making room
Faber has acquired the rights to publish two books based on the BBC comedy panel show "Would I Lie to You?". The publisher beat seven other publishers to acquire the rights and the first, Would I Lie To You? Presents the 100 Most Popular Lies of All Time, will be released in October. The book... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books based
#popular lies
Bookstore sales fell 4.5% in 2014, to $11.38 billion, down from $11.90 billion in 2013, according to preliminary estimates released Thursday morning by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#census bureau
Time Inc., the magazine publisher spun off of Time Warner Inc. last year, plunged in New York trading after its fourth-quarter results and 2015 forecast were worse than analysts expected. The shares... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time warner
#york trading
#analysts expected
Revenue at Simon & Schuster declined 3.8%, to $778 million, in 2014 while operating profit dropped 5.6%, to $101 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#earnings fell
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong growth
#conference call
#flat market
#ad sales
#modest improvement
Founded in 2013, Peru's Animal de Invierno is drawing attention for its bold new fiction titles and literary translations. The post Peru’s Literary Publisher Animal de Invierno Strides Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post peru
#drawing attention
#fiction titles
#literary translations