Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with:
#give facebook
#sell ads
#ad sales
#national geographic
This column marks the start of PW’s monthly coverage of the Spanish-language book market in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#spanish-language publishing
A work slowdown by longshoremen at West Coast ports, which has been going on since the summer, is reaching a critical point. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#critical point
Recent bestselling comics series like Sex Criminals, Batgirl and Lumberjanes have something in common—enthusiastic support from the Valkyries, an international networking group exclusively organized for women who work in comic shops. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this |
Evangelical publishers are predicting little impact on sales and plans for future books about round trips to the hereafter following the admission by Alex Malarkey that the story he told in 'The Boy Who Came Back from Heaven' is false. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#future books
#alex malarkey
European executives from Mashable, Quartz, Dennis, RTE and Sanoma share their tech priorities for the coming year. The post How European publishers set their tech priorities for the year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming year
#year appeared
Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital sales
#online sales
#simon schuster
#global approach
#vice president
#michael selleck
Thad McIlroy offers some statistics and key data on smartphones and tablets to help book publishers figure out how to address mobile technology. The post The Mobile Story for Publishers: Told in Key Stats appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
More news stories like this |
Bono, Colm Tóibín, Paul McCartney and Salman Rushdie are among the big names contributing to an anthology about sons and fathers, as part of a joint venture between Hutchinson and The Irish Hospice Foundation. Jason Arthur, publisher of Hutchinson, Heinemann and Windmill, agreed a joint-venture... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#colm tibn
#paul mccartney
#joint venture
#world rights
#excluding ireland
HarperCollins will publish 2 million copies of "Go Set a Watchman," a novel Harper Lee wrote in the 1950s and then “put aside.” It will come out on July 14. The post HarperCollins to Publish 2m Copies of New Harper Lee Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post harpercollins
#harper lee
Dave Epstein has been promoted to v-p of retail sales, and will oversee sales of both adult and children's books to all traditional retail accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail sales
Publisher Harper announced Tuesday that "Go Set a Watchman," a novel the Pulitzer Prize-winning author completed in the 1950s and put aside, will be released July 14. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
A few days into Snapchat Discover, we checked in on how publishers are approaching the feature. The post How top publishers are using Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#snapchat discover
#snapchat appeared
Sales of adult trade books fell 7.8% in November compared to November 2013, while sales in the children/young adult segment rose 14.1%, according to AAP’s StatShot statistics program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#november compared
Independent publishing house Lohvinau launches crowdfunding campaign after government imposed heavy fine on Minsk literary hub“We are trapped in an absurd and unjust situation which threatens not only the existence of Lohvinau Bookstore but which endangers the possibility to publish books freely... Continue reading at The Guardian
[ The Guardian | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling books
#state registration
Poland's top online bookstore, Merlin.pl, is up for sale, and many believe this is that of consolidation in a saturated Polish online marketplace. The post Poland’s Top Online Bookseller For Sale, Consolidation Looms appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post poland
Catapult will launch in fall 2015, with Padgett Powell's story collection, 'Cries for Help, Various.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing venture
#story collection
Harper Lee, whose single work of fiction, 'To Kill a Mockingbird,' earned her the National Medal of Freedom and the distinction of having written one of the bestselling novels ever published, is going to be releasing a second book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#single work
#national medal
#bestselling novels
The AP reports that Harper Lee will publish her second novel this summer, a sequel to the Pulitzer Prize-winning classic To Kill a Mockingbird. The book, entitled Go Set a Watchman was completed in... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
The White House published President Obama’s 2016 fiscal budget on Monday using a medium that’s become increasingly popular among its advisors: Medium, the three-year old self-publishing platform. In the past three mon ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasingly popular
#self-publishing platform
An unpublished novel by Harper Lee is to finally see the light of day, 60 years after the US author put it aside to write To Kill a Mockingbird. Continue reading at BBC News
[ BBC News | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee