Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Pan Macmillan is to publish Uprooted, the new novel from fantasy writer Naomi Novik. Editorial director Julie Crisp acquired UK and Commonwealth rights from Del Rey, part of Penguin Random House in the US. Novik is the author of the Temeraire series, published in the UK by Harper Voyager. Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Bonnier Publishing has acquired Igloo Books, saying the acquisition makes the publisher a "dominant force" in children's mass market publishing. Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Puffin has acquired the new children’s book from US actor and comedian B J Novak. The Book With No Pictures begins by suggesting that non-illustrated books seem serious and boring, but goes on to use words read aloud in an original and humorous way, in a shared reading experience illustrated in... Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Founded by two publishing veterans, Librinova provides ebook creation and distribution services for self-published authors in France. The post Librinova: Answering the Call for Self-publishing in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
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For companies like Google, facing problems with the law across Europe has become a common thing. The most recent example of this is now taking place in Spain, where the country's parliament just gave the go-ahead to what's being known as the "Google... Continue reading at Engadget
[ Engadget | 2014-10-31 00:00:00 UTC ]
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Hispanics are the fastest-growing ethnic group in the U.S., and they are not only growing in terms of numbers but also expanding their presence in regions across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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The Guadalajara International Book Fair (FIL), the most important publishing gathering in Ibero-America, will be held this year from Saturday, November 29, to Sunday, December 7, with thousands of attendees from around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Literary agent Andrew Wylie has said he believes the era of publishers cowering and giving in to Amazon is at an end, comparing the online retail giant to terror group ISIS. Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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Tributes have been paid to author and former publisher Raleigh Trevelyan, who has died aged 91. Trevelyan, who passed away on October 23rd in Chelsea and Westminster Hospital, worked at Jonathan Cape and Michael Joseph, and also wrote a number of books for Faber, including a wartime memoir and... Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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The number of UK publishers attending the Shanghai International Children’s Book Fair (CCBF) this year has nearly doubled, with 21 set to attend the November event, compared to 12 last year. The 2013 event was described as "storming" by UK publishers. Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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An industry panel on Amazon and its business tactics elicited a range of often contradictory responses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
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Books in Browsers V demonstrated various efforts by Silicon Valley to help the publishing industry explore new digital opportunities. The post Silicon Valley Through the Prism of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-29 00:00:00 UTC ]
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Facebook's plan to help publishers monetize on mobile sends a shiver down publishers' spines. The post Facebook offers publishers a Faustian bargain appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-28 00:00:00 UTC ]
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Picador is to publish Operation Chaos by Matthew Sweet, a “compelling narrative account” of the true story of a group of US military deserters who found asylum in Sweden during the Vietnam War. Publisher Paul Baggaley acquired UK and Commonwealth rights from Simon Trewin at WME, while Paul... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday
[ Digiday | 2014-10-27 00:00:00 UTC ]
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The failure of the Fire Phone has been widely cited as the reason for Amazon’s disastrous quarter, but a darker cloud has settled over the world’s biggest online retailer. The core of Amazon’s business—its original reason for being: selling books and other media—has grown wobbly. The problem:... Continue reading at Wired
[ Wired | 2014-10-27 00:00:00 UTC ]
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Patrick Rothfuss is the author of the mega-bestselling novels The Name of the Wind and The Wise Man's Fear, and is currently hard at work on The Doors of Stone, the final volume in his epic fantasy trilogy The Kingkiller Chronicle. In the latest episode of Geek's Guide to the Galaxy he discusses... Continue reading at Wired
[ Wired | 2014-10-25 00:00:00 UTC ]
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Underlying revenue at Reed Elsevier increased 4% over the first nine months of the year, although print book sales declined. The information company released an interim management statement yesterday (24th October) saying that although revenues in the scientific, technical and medial... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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Fulcrum has plans to publish at least three nonfiction graphic novels a year for the foreseeable future, marketing not only to the general trade but also to comics specialty shops, libraries, and especially, schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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