Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Digital comics marketplace Comixology, which launched a DRM-free program in July, announced that a second wave of 14 publishers will now allow their customers to download and store DRM-free copies of comics they have purchased. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired
[ Wired | 2014-09-17 00:00:00 UTC ]
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The 1st International Communication Forum on Chinese Culture was held in Qingdao, China on August 24 and 25, bringing together dozens of translators and sinologists from all over the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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As publishers continue to see more and more of their traffic coming from social referrers like Facebook and Twitter, they are increasingly forced to get creative about getting those readers to stick around on their sites -- to say nothing of coming back again. The post Publishers plead with... Continue reading at Digiday
[ Digiday | 2014-09-16 00:00:00 UTC ]
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Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer campus newspaper. It is the first ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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One, an imprint of Pushkin Press, has acquired the second novel by Boris Fishman, author of A... Continue reading at The Bookseller
[ The Bookseller | 2014-09-15 00:00:00 UTC ]
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Jan Johnson, who has led the group since November 2000, will become publisher emerita. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Seni Glaister has led a management buy-out of The Book People from co-founder Ted Smart. The... Continue reading at The Bookseller
[ The Bookseller | 2014-09-15 00:00:00 UTC ]
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What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
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More than 700 authors and 75 agencies have registered for Random House’s Author Portal... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Brick Lane continues to be a home of creativity, with the launch of independent publisher Brick... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Publishers from Guatemala, Honduras, Nicaragua, and Costa Rica will attend the Frankfurt Book Fair's International Rights Directors Meeting for the first time to showcase regional talent. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-11 00:00:00 UTC ]
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Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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American Academy of Religion recognizes excellence in scholarship; another big hit for Lysa TerKeurst. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
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Writing for The Atlantic, Kate Newman wonders why memoirs aren't fact-checked more closely and questions whether a lack of resources is really to blame. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
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A coterie of aggressive, creative publishing houses are fighting to expand the literary horizons of Kenyans and bring their books to the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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Bloomsbury has acquired naval and military history imprint Conway from Pavilion Books. The... Continue reading at The Bookseller
[ The Bookseller | 2014-09-08 00:00:00 UTC ]
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Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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