Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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NOOK Press team talks about what makes this ebook publishing platform stand out and how authors can best leverage NOOK Press tools and its community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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The new unit, Liberty Hill Publishing, is being launched in partnership with Salem Communications, a conservative media company which owns, among other properties, Regnery Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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After rumblings surfaced that Amazon is creating a new crowd-sourcing publishing platform, the e-tailer has confirmed that the new program is "in the works." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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The company has appointed Jim Childs publisher of its trade division, effective October 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
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#digital content
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Every book and publishing venture requires some kind of a leap of faith, but this year Canadian publishers are investing more than ever in new efforts to reach out to readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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It’s been a long time coming, but a made-in-Canada idea for bringing ebooks into bricks-and-mortar stores may have just arrived in the big league. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Scottish book production company Palimpsest is to become a publisher in its own right, with new... Continue reading at The Bookseller
[ The Bookseller | 2014-09-19 00:00:00 UTC ]
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Some of the highlights from this season are books that come at their subjects from fresh, unusual, or downright quirky angles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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People on both sides of the debate about how to balance access to educational materials with copyright have been closely watching developments in Canada following changes to Canadian legislation in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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PW's annual salary survey reveals an eye-opening lack of diversity in the publishing industry, an enduring pay gap between men and women, and an increasingly optimistic workforce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Growth of 3.9% in net revenue for the overall trade publishing sector in the US for the first... Continue reading at The Bookseller
[ The Bookseller | 2014-09-19 00:00:00 UTC ]
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#net revenue
The merger of Penguin and Random House in Canada is beginning to taking shape in two new, concrete ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Amis's French and German publishers passed on his novel about the Holocaust, but another French company will be releasing the book and Amis's agent said there will most likely be a new German publisher that is willing to publish it. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-19 00:00:00 UTC ]
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E-book Sales Level OffFor the moment, publishers say that ebook sales in Canada have plateaued. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Here’s a sampling of books that publishers in Canada are excited about this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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John Green and Veronica Roth have ruled the U.S. bestseller list for most of 2014, and the two authors have also dominated the Canadian juvenile list for the year to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Digital comics marketplace Comixology, which launched a DRM-free program in July, announced that a second wave of 14 publishers will now allow their customers to download and store DRM-free copies of comics they have purchased. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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