Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Jeremy Paxman signs a three-book deal which will detail his 42-year career at the BBC. Continue reading at BBC News
[ BBC News | 2014-12-01 00:00:00 UTC ]
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Hachette's Octopus Publishing Group has bought Lewes-based illustrated reference publisher Ilex. Ilex will become an imprint of Octopus, with its titles distributed from the LBS warehouse at Littlehampton. Ilex founder and publisher Alastair Campbell is retiring, but there will be no other... Continue reading at The Bookseller
[ The Bookseller | 2014-12-01 00:00:00 UTC ]
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In Russia, a recent tender for school textbooks was so lopsided, with Prosveshcheniye dominating, that several competitors are already announcing lay offs. The post In Russia, One Textbook Publisher Rules Them All appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-01 00:00:00 UTC ]
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Two music publishers - BMG Rights Management LLC and Round Hill Music LP – have sued Atlanta-based Cox Communications Inc., claiming that Cox deliberately turns a blind eye to illegal downloading by its subscribers. BMG and Round Hill, each of which controls the publishing rights to a number of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-28 00:00:00 UTC ]
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The Blake Society is asking people to donate funds via text to help buy the cottage William Blake lived in, as it races to meet a deadline later this week. Blake’s cottage in Felpham, on the Sussex coast, is the location where he wrote the words for the hymn "Jerusalem". The charity has been... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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#28th november
Mapping company Lovell Johns has been bought out by its management, with plans to develop its publishing business, Maps International. David Stephens and Liz Murray, the management team at the company, bought it out from Times Media Group, one of South Africa's largest newspaper and magazine... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Susan Hawthorne argues that independent publishing is the source of cultural diversity, bringing bibliodiversity to confront megapublishing and bookselling. The post Independent Publishing as the Source of Bibliodiversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-26 00:00:00 UTC ]
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Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
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Pam McLucas Byers, a veteran publishing executive on both coasts, died on October 27 after a long illness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
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Ebury Publishing imprint Virgin Books has acquired a “timeless business book” by a basketball coach. Ed Faulkner, Ebury deputy publishing director, bought UK and Commonwealth rights to Eleven Rings by Phil Jackson from Simon Trewin at WME. During his career as head coach of the Chicago Bulls... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Religion scholars met before Thanksgiving in San Diego to exchange ideas, find books for their courses, and stock their personal libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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Faber Children’s is set to publish a cookbook and two children’s fiction titles from Sophie Thompson, actor and winner of this year’s Celebrity Masterchef. Commissioning editor Alice Swan said when she received a manuscript about a boy who could talk to animals, she didn’t realise who the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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South Korean ad company Cheil Worldwide has reached a deal to buy a stake in Iris Worldwide, a London-based international agency network that works with clients including Samsung, Reckitt Benckiser, Shell, Adidas, Barclaycard, Domino's and Diageo.The companies declined to disclose terms of the... Continue reading at Advertising Age
[ Advertising Age | 2014-11-25 00:00:00 UTC ]
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Camille Mofidi of Kobo Writing Life explains how the platform is helping writers in France, Germany and Italy leverage self-publishing opportunities. The post Kobo Sees Opportunities for Self-publishing in Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-24 00:00:00 UTC ]
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Pan Macmillan’s Carole Tonkinson has made her first acquisition for the publisher’s new non-fiction imprint. Tonkinson bought UK and Commonwealth rights to Sharon Salzberg’s Real Love from Joy Harris of the Joy Harris Literary Agency in New York in a joint deal with Bob Miller at Macmillan US... Continue reading at The Bookseller
[ The Bookseller | 2014-11-24 00:00:00 UTC ]
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Star Trek’s Captain Kirk turns to crowd-funding to finance new book on how to reinvent yourself after 50He has battled the Klingons and boldly gone where no man has gone before as Captain James T Kirk of the USS Enterprise, but now William Shatner is taking on a new mission: conquering the world... Continue reading at The Guardian
[ The Guardian | 2014-11-24 00:00:00 UTC ]
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We talked with Michael Heyward, who runs Australia's Text Publishing, about the his house's classics list, a true crime title he's excited to launch in the U.S., and the advantages of being a small publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Coffee House founding publisher Allan Kornblum died at his home in St. Paul, Minn. on Sunday morning of complications from Chronic Lymphocytic Leukemia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-23 00:00:00 UTC ]
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Canongate has signed a novel from bestselling Turkish author Ahmet Altan, the first time one of his books will be translated into English. Publishing director Francis Bickmore signed world rights excluding Turkey and Greece from Levent Yilmaz. Rights have already been sold to HarperCollins... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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#harpercollins canada
Schools reform minister Nick Gibb has told publishers that England has "once again" fallen behind in the production of world-class textbooks, saying that a critical policy paper issued by Tim Oates of the Cambridge Assessment Group "should send shock waves through the education system and... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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