Publishers Are Seeing Traffic From More Than Just Facebook and Google

For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a few solutions and takeaways to that... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-09 00:00:00 UTC ]

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How Facebook Could End Up Controlling Everything You Watch and Read Online

Given that links appear to be more clickable when shared on Facebook, online publishers have scrambled to become savvy gamers of Facebook’s News Feed, seeking to divine the secret rules that push some stories higher than others. But all this genuflection at the altar of Facebook’s algorithms may... Continue reading at Wired

[ Wired | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read online #online publishers #fundamental shift #consumed online


Wylie praises 'end to publishers cowering to Amazon'

Literary agent Andrew Wylie has said he believes the era of publishers cowering and giving in to Amazon is at an end, comparing the online retail giant to terror group ISIS. Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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Google makes Play Books more student friendly

Google's latest Play Books update for Android makes the app a lot easier to use for reading non-fiction ebooks. See, Play Books is perfect if you're just reading something from cover to cover. But if you're using it to read text or reference books... Continue reading at Engadget

[ Engadget | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lot easier #reference books


Death of publisher and author Raleigh Trevelyan

Tributes have been paid to author and former publisher Raleigh Trevelyan, who has died aged 91. Trevelyan, who passed away on October 23rd in Chelsea and Westminster Hospital, worked at Jonathan Cape and Michael Joseph, and also wrote a number of books for Faber, including a wartime memoir and... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan cape #michael joseph


The publishers that put their content directly on social platforms

As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday

[ Digiday | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #social platforms #creating content #designed specifically


Silicon Valley Through the Prism of Publishing

Books in Browsers V demonstrated various efforts by Silicon Valley to help the publishing industry explore new digital opportunities. The post Silicon Valley Through the Prism of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing appeared #silicon valley #digital opportunities


Picador to publish Vietnam deserters tale

Picador is to publish Operation Chaos by Matthew Sweet, a “compelling narrative account” of the true story of a group of US military deserters who found asylum in Sweden during the Vietnam War. Publisher Paul Baggaley acquired UK and Commonwealth rights from Simon Trewin at WME, while Paul... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true story #vietnam war #simon trewin #cold war


Why publishers are flocking to explainer videos

The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday

[ Digiday | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #explainer videos #business insider


Tiny Owl to publish 'Iran's most famous children's book'

A new publisher is bringing Iranian children’s books to the UK market, with the first two titles out in January.   Delaram Ghanimifard, who is from Iran but lives in the UK, set up the Tiny Owl company with her husband after noticing the lack of translated fiction in the UK. “My husband and I... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #tiny owl #famous children #translated fiction


Fulcrum Publishing Adds Nonfiction Graphic Novels

Fulcrum has plans to publish at least three nonfiction graphic novels a year for the foreseeable future, marketing not only to the general trade but also to comics specialty shops, libraries, and especially, schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreseeable future #general trade


What Publishers Really Think About Time Spent

Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member  Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #time-based metrics #leading publisher


How Publishing Traditions Inform Innovation

Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they've learned in their first year in business. The post How Publishing Traditions Inform Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve learned


Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #time-based metrics


UK publishes more books per capita than any other country, report shows

UK tops chart of publications per million inhabitants by a huge margin, with only China and US publishing more titles in absolute termsUK publishers released more than 20 new titles every hour over the course of 2014, meaning that the country published more books per inhabitant than anywhere... Continue reading at The Guardian

[ The Guardian | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ahead #report shows


Roger Rosen Buys Enslow Publishing

Roger Rosen has acquired Enslow Publishing, which does nonfiction titles for children and young adults in subjects that range from biography to science and technology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction titles #young adults


UK Tops in Titles Published Per Capita and Export Revenue

The International Publishing Association released data indicated the UK lead the world in new titles published per capita and export revenue in 2013. The post UK Tops in Titles Published Per Capita and Export Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles published


Say Media's New Content Management System Helped Boost xoVain Traffic 162%

The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek

[ AdWeek | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promote content #digital magazine


Short Takes: Religion Publishing News Briefs, October 22, 2014

The 2015 International Christian Retail Show has opened booth registration, debuting a new exhibitor platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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'PW' Panel Warns Industry, Lack of Diversity Threatens Publishing

At a panel about the lack of diversity in the book publishing industry, hosted by PW, a number of publishing warned that the overwhlemingly white makeup of the industry threatens its longterm viability. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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Feiwel and Friends to Publish Cecelia Ahern YA Novels

Macmillan’s Feiwel and Friends imprint has acquired U.S. and Canadian rights to Cecelia Ahern's debut YA books, 'Flawed' and its sequel, 'Perfect.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian rights #cecelia ahern