Publishers Are Seeing Traffic From More Than Just Facebook and Google

For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a few solutions and takeaways to that... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-09 00:00:00 UTC ]

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Why publishers are flocking to explainer videos

The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday

[ Digiday | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #explainer videos #business insider


Fulcrum Publishing Adds Nonfiction Graphic Novels

Fulcrum has plans to publish at least three nonfiction graphic novels a year for the foreseeable future, marketing not only to the general trade but also to comics specialty shops, libraries, and especially, schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreseeable future #general trade


What Publishers Really Think About Time Spent

Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member  Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #time-based metrics #leading publisher


Tiny Owl to publish 'Iran's most famous children's book'

A new publisher is bringing Iranian children’s books to the UK market, with the first two titles out in January.   Delaram Ghanimifard, who is from Iran but lives in the UK, set up the Tiny Owl company with her husband after noticing the lack of translated fiction in the UK. “My husband and I... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #tiny owl #famous children #translated fiction


Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #time-based metrics


How Publishing Traditions Inform Innovation

Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they've learned in their first year in business. The post How Publishing Traditions Inform Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-23 00:00:00 UTC ]
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UK publishes more books per capita than any other country, report shows

UK tops chart of publications per million inhabitants by a huge margin, with only China and US publishing more titles in absolute termsUK publishers released more than 20 new titles every hour over the course of 2014, meaning that the country published more books per inhabitant than anywhere... Continue reading at The Guardian

[ The Guardian | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ahead #report shows


Say Media's New Content Management System Helped Boost xoVain Traffic 162%

The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek

[ AdWeek | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promote content #digital magazine


UK Tops in Titles Published Per Capita and Export Revenue

The International Publishing Association released data indicated the UK lead the world in new titles published per capita and export revenue in 2013. The post UK Tops in Titles Published Per Capita and Export Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, October 22, 2014

The 2015 International Christian Retail Show has opened booth registration, debuting a new exhibitor platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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Roger Rosen Buys Enslow Publishing

Roger Rosen has acquired Enslow Publishing, which does nonfiction titles for children and young adults in subjects that range from biography to science and technology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction titles #young adults


'PW' Panel Warns Industry, Lack of Diversity Threatens Publishing

At a panel about the lack of diversity in the book publishing industry, hosted by PW, a number of publishing warned that the overwhlemingly white makeup of the industry threatens its longterm viability. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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Accessibility is still a 'challenge' for publishers

Publishers need to work more closely with charities to ensure a greater number of books are published in fully accessible formats, the Royal National Institute of Blind People (RNIB) has said. The increase in audiobook platforms has led to a surge in the number of audiobooks produced, but... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater number #fully accessible


How Soon Will the Majority of Books Be Self-Published?

Literary agent Andrew Lownie believes that in 5-10 years, 75% of books will be self-published, 20% assisted by agents, and only 5% traditionally published. The post How Soon Will the Majority of Books Be Self-Published? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-21 00:00:00 UTC ]
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Feiwel and Friends to Publish Cecelia Ahern YA Novels

Macmillan’s Feiwel and Friends imprint has acquired U.S. and Canadian rights to Cecelia Ahern's debut YA books, 'Flawed' and its sequel, 'Perfect.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian rights #cecelia ahern


Italian Writing Festival Takes Women, Self-Publishing Seriously

The Women's Writing Festival in Matera, Italy was a showcase for the growing importance of women's fiction and self-publishing in Europe. The post Italian Writing Festival Takes Women, Self-Publishing Seriously appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing festival #growing importance


Facebook video isn’t killing off YouTube — yet

More brands are publishing video directly to Facebook instead of to YouTube and then using Facebook for distribution. The post Facebook video isn’t killing off YouTube — yet appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-21 00:00:00 UTC ]
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Walker to publish Shadowhunter stories, plus more Nelson

Walker Books has acquired a new collection of short stories based on a character from Cassandra Clare’s The Mortal Instruments series.  Tales from the Shadowhunter Academy is a group of 10 stories centred around the character Simon Lewis as he enters training to become a Shadowhunter.   The... Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #cassandra clare


C&R's Rippon to set up Rippon Publishing Management

Jon Rippon is leaving Constable & Robinson (C&R) to set up a back-office support business for publishers. Rippon, C&R's group finance director, is the final board-level manager to leave C&R following its sale to Little, Brown Book Group earlier this year. Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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International New York Times Enters Publishing Agreement with Republica in Nepal

The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing agreement