Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […] Continue reading at 'Digiday'

[ Digiday | 2022-11-29 15:18:30 UTC ]
News tagged with: #third-party cookies #complete picture #digital publishing

Other news stories related to: "Publishers are adapting advertising strategies for a privacy-first world"

Bookshop.org is what the publishing world has been waiting for

Following its its success in the US, the ethical platform Bookshop.org has arrived in the UK, marking an exciting new chapter for independent stores onlineIn publishing we often talk about things that we are “excited” and “delighted” about, so much that sometimes I think the words have lost... Continue reading at The Guardian

[ The Guardian | 2020-11-05 08:00:40 UTC ]
More news stories like this | All news stories tagged with: #publishing world #independent bookshops #buying books #exciting news

RELX Group Remains the World's Top Publisher

The world’s largest publisher did it again in 2019, with revenue of $5.64 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #largest publisher #top publisher

Bolinda scoops Mennuti comedy about publishing world

Bolinda has scooped a “laugh out loud” romantic comedy by debut author Aly Mennuti, featuring a literary agent based partly on the author's own, Simon Trewin. Continue reading at The Bookseller

[ The Bookseller | 2020-08-25 02:20:12 UTC ]
More news stories like this | All news stories tagged with: #debut author #literary agent #simon trewin #publishing world

Literary world overwhelmed by 600 books to be published on one day

Hundreds of titles will flood the market because of Covid. It’s bad news for minority authors, says former Booker prize judgeOver the summer, novelist and screenwriter David Nicholls has been something of a hero. With a humorous nod to the less glamorous aspects of publishing life – hastily... Continue reading at The Guardian

[ The Guardian | 2020-08-16 07:29:05 UTC ]
More news stories like this | All news stories tagged with: #sweet sorrow #paperback edition #window displays #writers including #bad news #traditionally published #big names

My Novel’s Heroine is Doing Better in the Publishing World Than I Did

When I started writing my current novel, Paris Never Leaves You, I had no idea the protagonist, a young widow struggling to survive in Occupied Paris, would end up working in a New York publishing house. I knew she would get to America, but I assumed she would enter the fashion or beauty... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-31 08:48:22 UTC ]
More news stories like this | All news stories tagged with: #publishing world #started writing

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | All news stories tagged with: #paid subscriber #highly effective #easy-to-digest showcase #delayed gratification #pretty limited #rigorous eye #promotional messaging #ground rules #balancing act #concerted effort #workflow challenges #significant amount #subscriber lists #in-depth features #sunday mornings

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | All news stories tagged with: #york magazine #industry dive

Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #publishers open #coronavirus impact

Deep Dive: How publishers must adapt to the new normal

In the midst of a multi-pronged crisis, it’s not easy to get a lay of the land – much less predict what tomorrow looks like. But right now publishers are forced to do that every day. At the Digiday Publishing Summit Live, publishers and media execs convened virtually to take a step back, talk... Continue reading at Digiday

[ Digiday | 2020-07-06 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #step back #deep dive #normal appeared

Successfully Navigating a Publishing World Consumed by COVID-19

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at Publishing Executive

[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
More news stories like this | All news stories tagged with: #publishing world #media consumption #ways publishers

Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #third-party cookies

How The Publishing World Is Staying Afloat During The Pandemic

Quarantine may be a golden opportunity to finally read "War and Peace" — but it's not an easy time for the book industry. Continue reading at HuffPost

[ HuffPost | 2020-05-21 09:45:35 UTC ]
More news stories like this | All news stories tagged with: #publishing world #book industry

Publishing must ‘wake up to the world beyond the M25’, new report urges

A new report championing working class writers has published today (1st May), recommending better funding for “new collaborations” and the “decentralisation of UK publishing”–including asking more literary agents to move outside the capital–to help promote inclusion. Continue reading at The Bookseller

[ The Bookseller | 2020-04-30 13:41:58 UTC ]
More news stories like this | All news stories tagged with: #literary agents #uk publishing

New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #digital world

Trade shows try adapting to a world of virtual meetings

The New York Comic Con has become a certifiable blockbuster show, with more than 200,000 tickets sold. The event is centered in the Javits Center but also includes Madison Square Garden and the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-04-21 18:29:44 UTC ]
More news stories like this | All news stories tagged with: #comic con #javits center #virtual meetings #trade shows

West Coast Publishing Adapts to a New Environment

Bookstores and indie publishers have been scrambling as state-mandated closures expanded along the West Coast late last week and the new coronavirus outbreak worsened. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #indie publishers

Indie Publishers Adapting to Coronavirus Outbreak

The new coronavirus is causing unprecedented disruption for independent publishers, but despite those challenges more than half a dozen indies said this week that they were managing to make a somewhat smooth transition to remote work while rallying in support of independent booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent booksellers #remote work #smooth transition #independent publishers #coronavirus outbreak

IPA and Norwegian Publishers Association Cancel Lillehammer’s World Congress

The 33rd biennial world congress of the International Publishers Association is the latest event to be canceled amid the fast rising coronavirus emergency. The post IPA and Norwegian Publishers Association Cancel Lillehammer’s World Congress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 17:13:20 UTC ]
More news stories like this | All news stories tagged with: #publishers association #post ipa

Mirror Books to publish 'remarkable' World War Two memoir

Mirror Books will publish new memoir about the only living sisters to have signed the Official Secrets Act during the Second World War. Continue reading at The Bookseller

[ The Bookseller | 2020-03-04 12:36:25 UTC ]
More news stories like this | All news stories tagged with: #memoir #world war #mirror books