Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […] Continue reading at 'Digiday'

[ Digiday | 2022-11-29 15:18:30 UTC ]
News tagged with: #third-party cookies #complete picture #digital publishing

Other Publishing stories related to: 'Publishers are adapting advertising strategies for a privacy-first world'

My Novel’s Heroine is Doing Better in the Publishing World Than I Did

When I started writing my current novel, Paris Never Leaves You, I had no idea the protagonist, a young widow struggling to survive in Occupied Paris, would end up working in a New York publishing house. I knew she would get to America, but I assumed she would enter the fashion or beauty... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-31 08:48:22 UTC ]
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“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with: #sunday mornings #in-depth features #subscriber lists #significant amount #workflow challenges #concerted effort #balancing act #ground rules #promotional messaging #rigorous eye #pretty limited #delayed gratification #easy-to-digest showcase #highly effective #paid subscriber

“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #publishers open #publishing industry

Deep Dive: How publishers must adapt to the new normal

In the midst of a multi-pronged crisis, it’s not easy to get a lay of the land – much less predict what tomorrow looks like. But right now publishers are forced to do that every day. At the Digiday Publishing Summit Live, publishers and media execs convened virtually to take a step back, talk... Continue reading at Digiday

[ Digiday | 2020-07-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #normal appeared #deep dive #step back #publishing summit

Successfully Navigating a Publishing World Consumed by COVID-19

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at Publishing Executive

[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
More news stories like this | News stories tagged with: #ways publishers #media consumption #publishing world

Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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How The Publishing World Is Staying Afloat During The Pandemic

Quarantine may be a golden opportunity to finally read "War and Peace" — but it's not an easy time for the book industry. Continue reading at HuffPost

[ HuffPost | 2020-05-21 09:45:35 UTC ]
More news stories like this | News stories tagged with: #book industry #publishing world

Publishing must ‘wake up to the world beyond the M25’, new report urges

A new report championing working class writers has published today (1st May), recommending better funding for “new collaborations” and the “decentralisation of UK publishing”–including asking more literary agents to move outside the capital–to help promote inclusion. Continue reading at The Bookseller

[ The Bookseller | 2020-04-30 13:41:58 UTC ]
More news stories like this | News stories tagged with: #uk publishing #literary agents

New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | News stories tagged with: #digital world #digital publishers

Trade shows try adapting to a world of virtual meetings

The New York Comic Con has become a certifiable blockbuster show, with more than 200,000 tickets sold. The event is centered in the Javits Center but also includes Madison Square Garden and the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-04-21 18:29:44 UTC ]
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West Coast Publishing Adapts to a New Environment

Bookstores and indie publishers have been scrambling as state-mandated closures expanded along the West Coast late last week and the new coronavirus outbreak worsened. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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Indie Publishers Adapting to Coronavirus Outbreak

The new coronavirus is causing unprecedented disruption for independent publishers, but despite those challenges more than half a dozen indies said this week that they were managing to make a somewhat smooth transition to remote work while rallying in support of independent booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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IPA and Norwegian Publishers Association Cancel Lillehammer’s World Congress

The 33rd biennial world congress of the International Publishers Association is the latest event to be canceled amid the fast rising coronavirus emergency. The post IPA and Norwegian Publishers Association Cancel Lillehammer’s World Congress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 17:13:20 UTC ]
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Mirror Books to publish 'remarkable' World War Two memoir

Mirror Books will publish new memoir about the only living sisters to have signed the Official Secrets Act during the Second World War. Continue reading at The Bookseller

[ The Bookseller | 2020-03-04 12:36:25 UTC ]
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3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Publishing has to keep up with the world, not the other way round | Candice Carty-Williams

A survey of diversity – or lack of it – in the US books industry makes for dismal reading once moreThe results of a survey of diversity in the world of US publishing were released last month. The figures cover executives, editorial staff, sales, publicity and marketing as well as reviewers,... Continue reading at The Guardian

[ The Guardian | 2020-02-08 07:00:31 UTC ]
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Walker to publish Michael Rosen's family tale of the Second World War

Walker Books will publish Michael Rosen’s The Missing; The True Story of my Family in World War Two in January 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-11-26 17:56:29 UTC ]
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