Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […] Continue reading at 'Digiday'

[ Digiday | 2022-11-29 15:18:30 UTC ]
News tagged with: #third-party cookies #complete picture #digital publishing

Other news stories related to: "Publishers are adapting advertising strategies for a privacy-first world"


Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge

From the director of Frankfurter Buchmesse to the founder of a Thai publishing house and a Norwegian publisher who was shot in Oslo: sharp cautionary remarks about self-censorship and its dangers. The post Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #norwegian publisher #frankfurter buchmesse #growing challenge #publishing today


'Ebooks are stupid', says head of one of world's biggest publishers

The chief executive of Hachette Livre, Arnaud Nourry, says the industry has had ‘one or two successes among a hundred failures’ and that ebooks have ‘no creativity’The head of one of the world’s largest book publishers has described the ebook as “a stupid product” that is unlikely to see further... Continue reading at The Guardian

[ The Guardian | 2018-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #readers return #screen fatigue #slight decline #digital publishing #biggest publishers #arnaud nourry


Trade asked for evidence so UK can retain 'world-leading' publishing sector

The All Party Parliamentary Group on Publishing has called for evidence from the trade as it seeks to maintain a “world-leading” publishing sector in the UK. Continue reading at The Bookseller

[ The Bookseller | 2018-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing sector


The International Publishers Association in India: Issues in a Hot-Button World

Three days of presentations, debate, and discussion will bring together in New Delhi representatives of 60 countries amid geo-political and publishing challenges. The International Publishers Association's president is calling for 'trustworthy information.' The post The International Publishers... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-07 00:00:00 UTC ]
More news stories like this |


Newsweek Media Group’s Publisher and Finance Director Resign Amid Reports of Advertising Fraud

Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek

[ AdWeek | 2018-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #finance director #previous day


Mexican Publisher Grano de Sal Looking for World Spanish Rights, Translations, and Controversy

In our interview with Grano de Sal, a brand-new publishing house in Mexico City, we learn that the publisher is looking for edgy books and world Spanish rights. The post Mexican Publisher Grano de Sal Looking for World Spanish Rights, Translations, and Controversy appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mexico city #controversy appeared


Ahead of GDPR laws, Facebook publishes privacy principles and promises to educate users

Facebook has published its privacy principles for the first time, ahead of the European Union's general data protection regulation (GDPR) which comes into force on May 25 -- although the company is pitching it as being part of Data Privacy Day. On top of this, the social network has also... Continue reading at Betanews

[ Betanews | 2018-01-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal data #european union #gdpr laws


The Rundown: Publishing in a post-Facebook world

In this week’s Rundown, publishers of all stripes are coming to grips with Facebook’s major news feed changes. The post The Rundown: Publishing in a post-Facebook world appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post-facebook world


How Publishers Can Control Their Own Political Advertising Destiny

Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek

[ AdWeek | 2017-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad sales


New BookMap Initiative: Trying To Chart the World Publishing Industry

Looking to attract stakeholders to join the effort with money and board membership, BookMap, an effort to size up world publishing, is launched. The post New BookMap Initiative: Trying To Chart the World Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #world publishing


Ahead of Frankfurt: Michael Healy on World Copyright Issues Publishers Need to Watch

'Copyright has come to be seen by many outside our industry as an inhibitor to creativity,' writes Michael Healy ahead of a session at Frankfurt Book Fair. The post Ahead of Frankfurt: Michael Healy on World Copyright Issues Publishers Need to Watch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michael healy #post ahead


Ahead of Frankfurt: Michael Healy on Deepening World Copyright Hotspots for Publishers

‘Copyright has come to be seen by many outside our industry as an inhibitor to creativity,’ writes Michael Healy ahead of a special session at Frankfurt Book Fair on proliferating international challenges. By Porter Anderson, Editor-in-Chief | @Porter_Anderson With Michael Healy, Exec. Director,... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #editor-in-chief @porter_anderson #porter anderson #michael healy #publishers appeared #post ahead


The World's 50 Largest Publishers, 2017

Although total revenue of the world’s 50 largest book publishers topped $50 billion in 2016, last year was not an easy one for global publishing giants. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #total revenue


33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video platform #google-facebook duopoly


Publishers call for rethink of proposed changes to online privacy laws

Warning that new regulations will give Google, Apple and Facebook too much control of advertising and personal dataAn alliance of news publishers has called on European regulators to rethink proposed changes to online privacy laws, arguing that they will potentially kill their digital businesses... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #european parliament #daily mail #le monde #digital businesses


Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal data #personal information #days ago #data sharing


IPA and WIPO join forces on annual world publishing statistics

The International Publishers Association (IPA) and World Intellectual Property Organization (WIPO) are launching a new annual report of world publishing statistics. Continue reading at The Bookseller

[ The Bookseller | 2017-04-13 00:00:00 UTC ]
More news stories like this |


Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday

[ Digiday | 2017-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored content #publisher sites #social giant #beat facebook #post don


IPA’s Kolman: role for publishers in ‘post-truth’ world

Publishers should stand as “beacons of trustworthiness” in an age of fake news and alternative facts, International Publishers Association president Michiel Kolman has said. Continue reading at The Bookseller

[ The Bookseller | 2017-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #alternative facts #fake news


What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content marketing #video strategy