Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […] Continue reading at 'Digiday'

[ Digiday | 2022-11-29 15:18:30 UTC ]
News tagged with: #third-party cookies #complete picture #digital publishing

Other news stories related to: "Publishers are adapting advertising strategies for a privacy-first world"


Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increased sales #key strategy #direct sales


Digital Advertising’s Uncertain Future Focuses on Publishers

A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players.   Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vice media #digital advertising #digital publishers


Big Publishers to Online Advertisers: Trust Us (and No One Else)

Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #study conducted #large part #smaller publishers


Auction Set For Turnkey Facilities of Bankrupt Southern California Advertising Publishing Company

By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bankruptcy court


The Web Traffic for the World's Biggest Publishers Dropped Dramatically in April — and Nobody Can Agree Why

Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #solid theory #appears facebook #web traffic


Daily Mail publisher hit by fall in print advertising

DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print decline #8% increase #digital counterpart #advertising revenues #advertising revenue #print advertising


A Look at HarperCollins' Global Publishing Strategy

Earlier this year, HarperCollins announced four new global offices as part of an effort to expand its worldwide publishing program. The move came in the wake of HC's acquisition of Harlequin and, for those involved, like Heleen Buth, editorial manager of HarperCollins Holland, the transition... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #editorial manager #global offices #harpercollins announced


The Changing World of Licensed Publishing

Film and television properties continue to generate buzz on the show floor at Licensing Expo, held last month in Las Vegas. But a popular entertainment property, on its own, is often no longer enough to drive licensed publishing success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #las vegas #licensing expo #show floor #generate buzz #licensed publishing #changing world


The World's 57 Largest Book Publishers, 2015

The growing complexity of international book publishing is reflected in this year’s ranking of the world’s largest publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #largest publishers


Key Ideas For Publishers Working In a World of Large Tech Companies

As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them.   This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #technology companies #key ideas #publishers working


BEA 2015: Building a Successful Publishing Strategy in China

In The Art of War, Sun Tzu tells us, “In the midst of chaos, there is also opportunity.” Approaching the publishing market in China, it can be hard to distinguish the opportunities from the chaos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing market


On Developing Publishing in the Arab World and the UAE

Sheikha Bodour, founder of the Emirates Publishers Association (EPA), discusses initiatives aimed at professionalizing publishing in the Arab world. The post On Developing Publishing in the Arab World and the UAE appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #arab world


With Facebook's Instant Articles, Publishers Contemplate a Social-First World

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek

[ AdWeek | 2015-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #feels inevitable #social sites #senior reporter #social networks


How Facebook Just Became The World's Largest Publisher

With Instant Articles, Facebook has created a rich, multimedia platform to host publishers' stories, and ensure that you never leave.As social networking has taken over the web, and users no longer visit publishers' homepages to find news, Facebook has become a primary funnel for readers,... Continue reading at Fast Company

[ Fast Company | 2015-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #find news #social networking #multimedia platform #largest publisher


The Arab World Slow to Adopt Digital Publishing

There is a state of confusion in the Arab world regarding digital publishing, with educational institutions at the forefront, though take up is slow. The post The Arab World Slow to Adopt Digital Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #educational institutions #digital publishing #arab world


Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age

[ Advertising Age | 2015-04-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #radio stations #arms race #magazine publishers #apple watch


Malcolm made publishing strategy director at HC

HarperCollins has appointed Oli Malcolm to the role of publishing strategy director for fiction, non-fiction and Avon. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
More news stories like this |


Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consuming content #publishing business #ellen harvey #mobile devices


Thrillist CEO Ben Lerer: Publishers Must Find Revenue Sources Beyond Advertising

For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sold programmatically #ad business


William Shatner explores new worlds of self-publishing and Kickstarter

Star Trek’s Captain Kirk turns to crowd-funding to finance new book on how to reinvent yourself after 50He has battled the Klingons and boldly gone where no man has gone before as Captain James T Kirk of the USS Enterprise, but now William Shatner is taking on a new mission: conquering the world... Continue reading at The Guardian

[ The Guardian | 2014-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #star trek