Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […] Continue reading at 'Digiday'

[ Digiday | 2022-11-29 15:18:30 UTC ]
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New Faces in Frankfurt: Publisher Snapshots from Around the World

What are publishers doing in Namibia, Jordan, Senegal and Indonesia? We interview four publishers at the Frankfurt Book Fair to find out. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-10 00:00:00 UTC ]
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The World's 56 Largest Book Publishers, 2014

International wheeling and dealing has had little impact on the standing of the world's largest publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Introducing Your Publishing World Cup “Dream Team”

Who would you have on a book business World Cup dream team? Who would you place up front? On the bench? As manager We humbly submit our own selections. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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Can Narcissus Bring Digital Self-Publishing to the Arab World?

The Italian ebook self-publishing platform Narcissus has launched in Arabic, but finds authors in the Arab world face a steep digital learning curve. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #production companies #ripple effects #procter gamble #publishing partners


Do publishers need a WhatsApp strategy?

WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-21 00:00:00 UTC ]
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Canadian Publishers Adapting to Lower Loon

Publishers and consumers in Canada who had become accustomed to a Canadian dollar at par with the American dollar are adjusting to what appears to be the new reality: a Canadian dollar hovering around the 90¢ mark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american dollar


News UK advertises for 'privacy adviser'

Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #privacy laws #phone-hacking scandal #major review


Publishers advertise for chair of new press regulator

Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #leveson report #mission statement #john witherow


Shoptalk: Welcome to the Newspaper Publisher's New World

For the past few years, newspaper publishers have prowled their buildings, asking why, and getting some amazing answers. Institutional knowledge is wonderful, but institutional resistance is intolerable. We must invoke a brilliant strategy to conquer ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #institutional knowledge #newspaper publishers


The Heart of the Publishing World Depends on Where You Are

Like mapmakers, we tend to put where we reside at the center of the world. It's natural: for most publishers it's the trade closer to home that's the lifeblood of your business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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E&P Publisher of the Year: Dennis Francis, Honolulu Star-Advertiser

As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #weather company #digital publishers


E-Publishing Growth is Organic in the Developing World

Emerging markets incorporate international digital publishing models, while at the same time putting their own stamp on them, writes Octavio Kulesz. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #developing world


Guinness World Records Signs Deal with China’s Largest ELT Publisher

In a ceremony at the 2013 Beijing International Book Fair, Guinness World Records (GWR) and China’s Foreign Language Teaching and Research Publishing (FLTRP) signed an agreement for the publication of the 2014 Chinese-language edition of the Guinness World Records annual book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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The Global 60: The World's Largest Book Publishers, 2013

Despite concerns about consolidation among publishing houses, sales of the top 10 companies accounted for 55% of revenue of the 50 publishers that are on the list for both 2012 and 2011, down from 57% in 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Does Europe Value Publishing and Privacy More Than America?

The ongoing DOJ lawsuit against Apple and scandal at the NSA have underscored the divide between the US and Europe when it comes to the book business, privacy and information. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business


Amazon's Kindle Worlds fan fiction publisher draws mixed reactions

Some see Amazon's Kindle Worlds fan fiction publishing platform as a great marketing move, while others are wary of Amazon's ownership of ideas. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-28 00:00:00 UTC ]
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Amazon launches Kindle Worlds publishing platform for fan fiction, will pay royalties to writers and rights holders

Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget

[ Engadget | 2013-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle worlds #press release #finer details #vampire diaries #gossip girl #alloy entertainment #warner bros