Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […] Continue reading at 'Digiday'

[ Digiday | 2022-11-29 15:18:30 UTC ]
News tagged with: #third-party cookies #complete picture #digital publishing

Other Publishing stories related to: 'Publishers are adapting advertising strategies for a privacy-first world'


Saraband’s Sara Hunt: A View From the ‘Small Independent Publishing World’

When readers are wooed by 'global entertainment,' an independent press like Saraband, home to a Man Booker longlisted novel, can use 'a little bit more traction.' The post Saraband’s Sara Hunt: A View From the ‘Small Independent Publishing World’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sara hunt #independent press


The World's 52 Largest Book Publishers, 2016

Digital disruptions and soft economies created challenges for even the planet's largest publishers last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publishers


Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #post back #publishers struggle #major publishers


RH Children's Books to Publish Mark Siegel’s '5 Worlds'

First Second editorial director Mark Siegel has organized a group of young illustrators to produce the forthcoming graphic novel series, 5 Worlds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rh children #young illustrators #forthcoming graphic


Why All Publishers Should Join the World Wide Web Consortium

As the IDPF considers a merger with W3C, Brian F. O'Leary makes a case for why all publishers should join the W3C to help shape the future of ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Bloomsbury launches 2020 strategy to become B2B publisher

Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". Continue reading at The Bookseller

[ The Bookseller | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #b2b publisher


Scholastic to publish World of Warcraft titles

Scholastic has signed a deal to publish a new series of books based on the World of Warcraft game franchise for readers aged 8-12. Continue reading at The Bookseller

[ The Bookseller | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books based


German Publishers on Promising Licensing Markets Around the World

Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #german publishers #german children #book publishers


Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar


Publishers’ distributed strategies face murky measurement

The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday

[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #social platforms #report back #wild west #bleacher report


Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek

[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #recently released #ad blocking #working hard #ben barokas #lies ahead #carlos monteiro #adweek magazine


Understanding the Complex World of Star Wars Publishing

Publishing books for the Star Wars franchise requires a understanding of interlocking multiverses, authorized storylines — and it hasn't always gone smoothly. The post Understanding the Complex World of Star Wars Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books


Facebook Bends to Publishers, Tweaks Instant Articles Advertising

Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising policies #generate revenue


#ParisIsAboutLife: French Publishing World Expresses Defiance

French publishers and authors have expressed defiance in the face of Friday's murders, underscoring that publishing embodies of the values of the Republic. The post #ParisIsAboutLife: French Publishing World Expresses Defiance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers


Ehrlin: 'children's book world shouldn't fear self-publishing

The children’s book world should not be scared of self- publishing, according to Carl-Johan Forssén Ehrlin, the Swedish author behind the bestselling picture book The Rabbit Who Wants to Fall Asleep, which shot to number one in the Amazon.co.uk book chart before the author signed any deals with... Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book world #swedish author #fall asleep #traditional publishers


Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World

Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #show coverage #changing world


Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct sales #key strategy #increased sales


Digital Advertising’s Uncertain Future Focuses on Publishers

A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players.   Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #digital advertising #vice media


Big Publishers to Online Advertisers: Trust Us (and No One Else)

Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #large part #study conducted


Auction Set For Turnkey Facilities of Bankrupt Southern California Advertising Publishing Company

By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bankruptcy court