Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […] Continue reading at 'Digiday'

[ Digiday | 2022-11-29 15:18:30 UTC ]
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Why the world's largest publisher found a book-ban lawsuit in Florida 'irresistible'

PEN America and publisher Penguin Random House filed a federal suit against Escambia County School District over its removal of books from school libraries. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-18 17:34:04 UTC ]
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BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Amazon Publishing’s World Book Day #ReadTheWorld Giveaway

The World Book Day promotion from Amazon Publishing this year offers international reads from several imprints and nine countries. The post Amazon Publishing’s World Book Day #ReadTheWorld Giveaway appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-25 16:30:04 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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The Publishing World According to Stephen Rubin

The well-connected publishing executive provides a top-down look at the industry—and more than a few harsh appraisals of notable peers—in a new memoir. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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The book world needs practical dreamers. Enter publisher-novelist Martin Riker

Micro-publisher Martin Riker has just published a novel of his own, 'The Guest Lecture,' that proves fiction can be experimental and rigorous at once. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-26 14:00:20 UTC ]
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Virago founder Carmen Callil was a powerhouse who changed the publishing world for the better

The publisher and writer – who has died aged 84 – was a pioneering champion of female writers. Virago’s chair Lennie Goodings remembers her long-time colleague and friendMore than 40 years ago when Carmen and I were working late in the first Virago office on Wardour Street I asked her why she... Continue reading at The Guardian

[ The Guardian | 2022-10-18 15:06:43 UTC ]
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Global 50: The World Ranking of the Publishing Industry 2021

PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Undisputed “World’s Greatest Author” finally lands Big 5 publishing deal.

Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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World Book & Copyright Day: India’s Publishing Conference

The challenges of intellectual property protection in an age of digital distribution are at the heart of the Indian publishers' free program. The post World Book & Copyright Day: India’s Publishing Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-22 15:58:07 UTC ]
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Sour Grapes by Dan Rhodes review – a vengeful satire on the publishing world

The comic novelist takes aim at the industry’s elitism, but his story of a farcical literary festival is dated – and overly focused on Will SelfFunny ha-ha is tricky. For every reader who cackles with laughter at an author writing “this person was making plans to micturate upon one’s pommes... Continue reading at The Guardian

[ The Guardian | 2021-11-12 09:00:32 UTC ]
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Newly Published, From the World Trade Center to a Cheeto-Loving Crow

A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times

[ The New York Times | 2021-08-25 15:26:08 UTC ]
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Zakiya Dalila Harris: ‘Publishing is such a spoofable world’

The author of a debut novel about diversity in the workplace on how black people act around white people, embracing her hair, and what’s changed a year after George Floyd’s murderZakiya Dalila Harris was born and raised in Connecticut and is currently based in Brooklyn. Now a full-time writer,... Continue reading at The Guardian

[ The Guardian | 2021-06-05 17:00:15 UTC ]
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World Book Day: Publishers Call for Canada’s Copyright Law To Be Fixed

Denouncing 'systemic exploitation of creators’ and publishers,’ Access Copyright cites more than C$150 million lost in unpaid royalties. The post World Book Day: Publishers Call for Canada’s Copyright Law To Be Fixed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-25 22:48:58 UTC ]
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Global Publishing Summit Recap: prepare for a world without cookies

If you were listening in to our Global Publishing Summit on February 24-26, you’re probably still processing the wealth of insights, tips and strategies shared by all the speakers we heard from over the course of the summit. If you weren’t able to attend, fear not: we’re here to distill the key... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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‘Remarkable Adaptability’: Children’s Publishing in the Time of Covid

With 2021 well underway, Publishers Weekly spoke with the heads of several children’s publishing divisions to see how the industry weathered the storm of last year, and to discuss what comes next in the midst of persistent uncertainty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Scribe to publish analysis of Sweden's Covid-19 strategy

Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg. Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 20:21:32 UTC ]
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Sally Rooney to Publish ‘Beautiful World, Where Are You’

The novel, which follows four young people in Ireland, is part of a two-book deal for the best-selling author of “Normal People” and “Conversations With Friends.” Continue reading at The New York Times

[ The New York Times | 2021-01-12 14:00:10 UTC ]
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