Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
News tagged with: #hodder stoughton #brand director #hodder

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S&S UK promotes White to Scribner editorial director

Simon and Schuster UK has promoted Chris White to editorial director, Scribner. Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 05:32:30 UTC ]
More news stories like this | News stories tagged with: #schuster uk

Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | News stories tagged with: #digital content

Transworld promotes Short and Wray

Transworld has announced promotions for Becks Short and Sally Wray and has hired Tabitha Pelly from Pushkin Press to join the publicity team. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 22:12:21 UTC ]
More news stories like this | News stories tagged with: #announced promotions #pushkin press #publicity team

Sabra will take over a NY restaurant to promote hummus uses beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
More news stories like this | News stories tagged with: #kish-kash menu #anticipating launching #wes avila #guerilla tacos #kwame onwuachi #jet tila #cookbook author #cooking shows #deborah vantrece #great job #cultural heritage #dinner items #include dishes #herbs—andworld peace #cookbook

Brown promoted to senior commissioning editor at Trapeze

Katie Brown has been promoted to senior commissioning editor at Trapeze following a string of successes at the Orion imprint. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 05:11:04 UTC ]
More news stories like this | News stories tagged with: #orion imprint

In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #suicide squad #public criticism #box office #comic book

Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book

Hodder to publish new Stephen King in May 2020

Hodder & Stoughton has announced a new book by Stephen King, If It Bleeds, will be published in May 2020 featuring four brand new long stories. Continue reading at The Bookseller

[ The Bookseller | 2019-10-04 02:00:34 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #stephen king #hodder

ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
More news stories like this | News stories tagged with: #program aimed #roughly half #study published #recent study #overwhelming majority #digital media

Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | News stories tagged with: #post russia #book prices #book business

Pavilion promotes Lewis to publisher after Cowan departure

Pavilion has announced creative director Helen Lewis will be promoted to publisher of the imprint following the departure of Katie Cowan. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 07:00:43 UTC ]
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ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #christian fiction

Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | News stories tagged with: #marketing director #penguin random house

A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #minority stake #recent months #memoir

Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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Honda Develops an Animated Comic Series to Promote Its 2020 Civic Hatchback

Honda is backing its redesigned 2020 Honda Civic Hatchback with animated comic series Revenge of the Biospiders on Facebook and Instagram. Revenge of the Biospiders debuted on National Comic Book Day Wednesday. Honda said in an email that it "focuses on an apocalyptic world where genetically... Continue reading at AdWeek

[ AdWeek | 2019-09-26 20:30:57 UTC ]
More news stories like this | News stories tagged with: #apocalyptic world #comic book

Welbeck promotes Caulfield in string of appointments

Welbeck has announced Zoe Caulfield is being promoted to its international business development director in a string of appointments aiming to create the "best team in publishing". Continue reading at The Bookseller

[ The Bookseller | 2019-09-25 19:10:17 UTC ]
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In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with: #american democracy #premium publisher

Hodder pre-empts 'bright, bold' Twisted cookbook

Hodder & Stoughton has pre-empted a cookbook from Twisted, the biggest food and drink Facebook page in the UK with 30 million followers across its social channels. Continue reading at The Bookseller

[ The Bookseller | 2019-09-20 08:49:17 UTC ]
More news stories like this | News stories tagged with: #hodder pre-empts #hodder stoughton #social channels #cookbook #hodder