Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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HarperCollins has teamed with the Ingram Content Group to create a year-round quick reorder program for bookstores in 10 western states. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-19 04:00:00 UTC ]
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Headline imprint Wildfire has promoted Ella Gordon to commissioning editor following a string of publications including the widely-acclaimed Fleishman is in Trouble by Taffy Brodesser-Ackner. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 15:41:12 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Hodder & Stoughton has pre-empted an "incredibly compelling" domestic suspense novel from debut author Helen Cooper in a "major" two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 17:25:03 UTC ]
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Hodder & Stoughton will publish an "entertaining and informative" guide to success from ex-England coach Sir Clive Woodward after the Rugby World Cup. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 22:55:28 UTC ]
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Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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Quercus held a sales conference with a difference yesterday by sending out its teams to booksellers around the UK, Ireland, France and Belgium. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 08:22:12 UTC ]
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Transworld's marketing director Janine Giovanni will be leaving the company in October after 30 years to set up a new coaching venture; Vicky Palmer and Tom Chicken have been promoted at Transworld as a result. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 08:23:54 UTC ]
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[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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Macmillan Children’s Books communications director Alyx Price is being promoted to associate publisher at the firm. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 14:31:29 UTC ]
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Canongate’s Jenny Fry has been promoted to commercial director as she takes on responsibility for sales along with her communications remit. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 09:14:16 UTC ]
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In Lara Prescott’s “The Secrets We Kept,” young women participate in a covert plan to influence the Cold War using Boris Pasternak’s censored love story. Continue reading at The New York Times
[ The New York Times | 2019-09-02 18:51:54 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Hodder & Stoughton will publish the film tie-in edition of Charles Brandt's I Heard You Paint Houses, which has been made into a Martin Scorsese film starring Robert De Niro. Continue reading at The Bookseller
[ The Bookseller | 2019-08-22 00:30:05 UTC ]
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