Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
News tagged with: #hodder stoughton #brand director #hodder

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What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #jarrod dicker #commercial strategy #rich antoniello #complex media #e-commerce play #revenue stream #media company #great thing #mini-conference format #sessions start #networking lunch #register heretoday #digital media #traditional publishing

Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
More news stories like this | News stories tagged with: #ve worked #$10 million #marketing side #online survey

Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with: #e-book lending #libraries #e-book

Congress Looking into Anticompetitive Behavior in the Digital Library Market

In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #anticompetitive behavior #library association

Dead Reckoning, Marvel Team to Publish ‘Atlas at War’ Combat Comics

Dead Reckoning, the graphic novel imprint of the Naval Institute Press, has teamed with Marvel Comics to produce 'Atlas at War,' a hardcover collection of classic combat comics stories created by a group of now-acclaimed artists, among them Jack Kirby, Bernie Krigstein, and John Severin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics #jack kirby #graphic novel

CUP teams with Unbound to crowdfund OA politics book

Cambridge University Press is launching a crowdfunding campaign with Unbound to see if the model can work in publishing an academic title Open Access. Continue reading at The Bookseller

[ The Bookseller | 2019-10-22 01:13:36 UTC ]
More news stories like this | News stories tagged with: #crowdfunding campaign #cambridge university press

Hodder scores double nomination on William Hill Sports Book of the Year Award shortlist

Hodder & Stoughton has scooped two nominations on this year’s William Hill Sports Book of the Year Award shortlist.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 17:35:28 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder #sports book

Stiles joins Amazon Publishing’s global rights team

Hatty Stiles has joined Amazon Publishing’s global rights team as senior rights manager.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 04:56:01 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen

In Frankfurt: Spain’s New Translation Grants and Market Data

Ramping up activities for its 20201 turn as Frankfurt's Guest of Honor, Spain launched expanded translation funding and presented book market statistics at the fair. The post In Frankfurt: Spain’s New Translation Grants and Market Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 07:33:50 UTC ]
More news stories like this | News stories tagged with: #translation grants #market data #book market

Castrén hopes new formats will boost Finnish market five years after guest spot

The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller

[ The Bookseller | 2019-10-18 03:01:17 UTC ]
More news stories like this | News stories tagged with: #domestic market #bookshop

Clift’s dystopian thriller I Alone Survive picked up by Hodder

Hodder & Stoughton has pre-empted the “exhilarating” début novel from Bethany Clift in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 21:25:37 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #dystopian thriller #hodder

Music Is in the Air for Facebook and Instagram Users in More European Markets

Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek

[ AdWeek | 2019-10-17 15:45:27 UTC ]
More news stories like this | News stories tagged with: #european markets #middle east #publishing business

Fox the first Hodder buy for Topiwala

Kirty Topiwala, Hodder’s new head of non-fiction, has pre-empted a "revolutionary" book by Oxford psychologist Elaine Fox in a six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 16:55:47 UTC ]
More news stories like this | News stories tagged with: #six-figure deal #hodder

Bonnier revs up promotion for Jenson Button book

Bonnier Books UK is revving up for a “next level” immersive event to promote Jenson Button’s second book, How to be an F1 Driver.   Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 15:18:20 UTC ]
More news stories like this | News stories tagged with: #bonnier

Elephant picture book from Giraffes Can't Dance team

Hachette Children’s has landed a new picture book from Giles Andreae and illustrator Guy Parker-Rees to mark 20 years of Giraffes Can’t Dance.   Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 00:47:25 UTC ]
More news stories like this | News stories tagged with: #hachette children #giles andreae #hachette #picture book

Multifaceted Cappelen hit by vagaries of Norway’s market

If there was an equivalent entity to Cappelen Damm in the UK market, it would be like a combination of Penguin Random House, Hachette, Foyles (pre-Waterstones buyout), 50% of Audible and Curtis Brown. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 23:44:22 UTC ]
More news stories like this | News stories tagged with: #uk market #cappelen damm #curtis brown

Picador reveals raft of promotions with Doyle and Jonathan made editorial directors

Picador’s Kris Doyle and Sophie Jonathan have both been promoted to editorial director while Ansa Khan Khattak and Kishani Widyaratna are also stepping up at the Pan Mac imprint. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 07:15:08 UTC ]
More news stories like this | News stories tagged with: #sophie jonathan #kishani widyaratna

Frankfurt Notes: Ukrainian and Indian Book Market Presentations

Insights into stresses on the Ukrainian cultural industies are on stage, as are aspects of the book buisiness in India this week at Frankfurter Buchmesse. The post Frankfurt Notes: Ukrainian and Indian Book Market Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-14 04:30:44 UTC ]
More news stories like this | News stories tagged with: #frankfurt notes #frankfurter buchmesse #book market