Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
News tagged with: #hodder stoughton #brand director #hodder

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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen


Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Hodder & Stoughton to publish unseen diaries of Princess Elizabeth's close friend

Previously unseen diaries of Alathea Fitzalan Howard, who spent the war years alongside the Royal family at Windsor, are to be published by Hodder & Stoughton.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-30 08:29:15 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #close friend #royal family #hodder


Promotions for Hannah Knowles and Vicki Rutherford at Canongate

Canongate has promoted Hannah Knowles to editorial director, as Vicki Rutherford becomes the company's first head of editorial management. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 04:08:04 UTC ]
More news stories like this | News stories tagged with: #hannah knowles


Hodder Education offers free online resources to students

Hodder Education is offering students nearly £1m worth of online learning resources, following the closure of schools owing to coronavirus. Continue reading at The Bookseller

[ The Bookseller | 2020-04-24 09:40:04 UTC ]
More news stories like this | News stories tagged with: #hodder education #hodder


Hodder wins record-breaking ex-Special Forces soldier's memoir

Hodder & Stoughton has won at auction the memoir of ex-Special Forces soldier and record-breaking mountaineer Nims Purja MBE. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 14:18:55 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #memoir #hodder


Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #steady decline


G/O Media Promotes Deadspin EIC Jim Rich to Editorial Director | People on the Move

[caption id="attachment_180020" align="alignright" width="150"] Jim Rich[/caption] G/O Media announced Wednesday that Deadspin editor-in-chief Jim Rich has been promoted to editorial director across the company's entire portfolio, which also includes sites like The A.V. Club, Gizmodo, Kotaku,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-22 19:47:03 UTC ]
More news stories like this | News stories tagged with: #managing editor #annual event #associate publisher


Hodder acquires behavioural economist's decision-making guides

Hodder & Stoughton has acquired two works from behavioural economist Dr Sheheryar Banuri about making decisions. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 01:52:13 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder


This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with: #publicity director


Hodder wins watchmaker's history of time in seven-way auction

Hodder has acquired the rights to "a history of time" from watchmaker and historian Rebecca Struthers following a "fiercely fought", seven-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 00:29:45 UTC ]
More news stories like this | News stories tagged with: #hodder


Greg James and Chris Smith team up with National Literacy Trust to launch new series

The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 21:56:16 UTC ]
More news stories like this | News stories tagged with: #greg james #chris smith


Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #major factor #retain control #social networks #watch shows #management consultant #digital content


Braybrooke and Slight promoted at Scribe UK

Two promotions are to take effect at Scribe UK as editor-at-large Philip Gwyn Jones steps down next month to take up the role of Picador publisher. Sarah Braybrooke is set to become publisher and managing director, while Molly Slight will be editorial director. Continue reading at The Bookseller

[ The Bookseller | 2020-04-09 05:27:30 UTC ]
More news stories like this | News stories tagged with: #picador publisher #scribe uk #picador


Hodder wins Spanish bestseller about birth of books in seven-way auction

Hodder & Stoughton has won a seven-way auction to acquire rights to Infinity in a Reed, an account of the invention of books in the ancient world by classicist Irene Vallejo.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-06 12:33:34 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #ancient world #hodder


Tony Robinson reads Goblin Market for isolation project PoetryGeneration

Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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Sphere promotes Barrett and recruits Rose

Sphere non-fiction has promoted senior editor Emily Barrett to editorial director and recruited Michael O'Mara's Fiona Rose to the team. Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 17:56:57 UTC ]
More news stories like this | News stories tagged with: #sphere non-fiction


Little, Brown's Rhiannon Smith promoted to editorial director

Rhiannon Smith, who works across the Fleet and Sphere imprints at Little, Brown, has been promoted to editorial director. Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 11:35:27 UTC ]
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Orion bags 'achingly funny' debut from HarperCollins marketer

Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 06:01:58 UTC ]
More news stories like this | News stories tagged with: #harpercollins


China Bestsellers February 2020: A Market Stilled by Contagion

While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #bestseller charts