Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
News tagged with: #hodder stoughton #brand director #hodder

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Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with: #key elements #good job #holy grail


Hodder lands debut novel from Gleam's Bergstrom

Hodder & Stoughton has pre-empted a debut novel from Gleam Titles agent Abigail Bergstrom, an upmarket commercial fiction book she originally submitted under a pseudonym. Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 21:54:03 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder #debut novel


A former Mueller prosecutor’s upcoming book will cover “mistakes” the team made.

Andrew Weissmann, who served as a prosecutor for Robert Mueller during an investigation into Russia’s interference in the 2016 election, is releasing a book this fall—and says it will include details on the investigation’s “mistakes.” Random House will publish Where Law Ends: Inside the Mueller... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-14 17:26:22 UTC ]
More news stories like this | News stories tagged with: #team made #robert mueller #random house #upcoming book


Shafak translated in 54 international markets

Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 07:55:23 UTC ]
More news stories like this | News stories tagged with: #elif shafak


Coronavirus Impact: The Börsenverein’ Report on the German Market

A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #german market #covid-19 pandemic #continental europe #largest book #german publishing


NY Mag Hires Editorial Director for Audio, Promotes 3 Others

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
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Clift and Izard promoted at Sweet Cherry

A recent reshuffle in management at Sweet Cherry has seen Lara Clift and Rhiannon Izard promoted.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 05:43:21 UTC ]
More news stories like this | News stories tagged with: #sweet cherry


'Lush' YA fantasy of witches in 19th-century Italy to Hodder

Hodder has pre-empted a "sumptuous" YA duology set in 19th-century Italy from Kerri Maniscalco to publish this autumn. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 00:01:40 UTC ]
More news stories like this | News stories tagged with: #ya fantasy #kerri maniscalco #hodder


Hodder Studio imprint launches with Moore as publisher

Hodder & Stoughton is launching Hodder Studio, a new imprint aiming to “reimagine storytelling” which already has a list of more than 25 titles. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 23:58:41 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder


Wyman promoted at Gardners

Nigel Wyman, Gardners' head of business development for the UK for the past seven years, has been appointed as sales and marketing director. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 01:38:33 UTC ]
More news stories like this | News stories tagged with: #business development #marketing director


One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
More news stories like this | News stories tagged with: #challenges presented #post-covid world #bookseller


Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | News stories tagged with: #police brutality #racial injustice #vice media #black people


Macmillan US sets up inclusive management team as Sargent steps back

Macmillan Publishing in the US is setting up a new 13-member committee to run the company, with c.e.o. John Sargent stepping back from day-to-day management “to make room for new voices”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 17:16:31 UTC ]
More news stories like this | News stories tagged with: #make room #macmillan


Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | News stories tagged with: #biggest issues #digital content


Zondervan Leadership Team Moves to Nashville

HCCP has named two Nashville-based Nelson executives to head the company's Zondervan Books and Zondervan Thrive imprints, which had been located in Grand Rapids, Mich. Webster Younce is now v-p and publisher of the imprints, and Paul Fisher is v-p of marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #zondervan books #grand rapids


Alliance of Independent Authors teams up with agency for rights help

The Alliance of Independent Authors (ALLi) has joined up with New York's Ethan Ellenberg Literary Agency to help members with the management and licensing of their rights. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:38:35 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen


Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen


Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with: #parragon books #vice president