Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
News tagged with: #hodder stoughton #brand director #hodder

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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


Hodder Studio signs 'vital' book on female leadership

Hodder & Stoughton imprint Hodder Studio has acquired Strong Female Lead: Lessons from Women in Power, the first book from Guardian columnist Arwa Mahdawi. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 17:57:22 UTC ]
More news stories like this | News stories tagged with: #female leadership #hodder


Walker and Kids in Museums team up for Where's Wally? Hallowe'en partnership

Walker Books has launched a Where's Wally? title as part of a Halloween event to be run in UK museums, in partnership with charity Kids in Museums.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 04:03:16 UTC ]
More news stories like this | News stories tagged with: #walker books


Gebremedhin Joins Doubleday; Puopolo Promoted

Doubleday has announced several editorial promotions, in addition to a new executive hire. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial promotions


PA teams up with Northern Fiction Alliance for autumn workshop series

The Northern Fiction Alliance and Publishers Association have joined forces to launch a series of online workshops, designed to "upskill and inspire" small publishers this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-06 21:09:07 UTC ]
More news stories like this | News stories tagged with: #joined forces #small publishers #publishers association


Promoting authors

The publishing frenzy that is Super Thursday will leave many authors in the cold, having to find new ways to engage with potential readers of their work Continue reading at The Bookseller

[ The Bookseller | 2020-09-05 08:53:51 UTC ]
More news stories like this | News stories tagged with: #promoting authors #super thursday #potential readers


Hodder sets sail for National Maritime Museum puzzle book

Hodder & Stoughton is publishing a puzzle book for adults with the National Maritime Museum, which holds the world’s largest maritime collection. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 18:26:34 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #puzzle book #hodder


Hodder & Stoughton to publish former England player Stuart Pearce’s memoir

Hodder & Stoughton will publish Never Stop Dreaming: My Euro 96 Story by Stuart Pearce, who played for England from 1987 to 1999. Continue reading at The Bookseller

[ The Bookseller | 2020-09-03 02:04:22 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder


Hodder Faith launches new children's list

Hodder Faith has created a new list for children up to age 12, to launch with Bear Grylls' Soul Fuel for Young Explorers.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 20:27:31 UTC ]
More news stories like this | News stories tagged with: #hodder faith #bear grylls #hodder


Marsham Named IDW Publisher; Brooks Promoted to V-p of Creative Affairs

IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #idw publishing #senior director


Charlotte Butterfield moves to Hodder in two-book deal

Hodder & Stoughton has acquired two books by Charlotte Butterfield, including My Second-Chance Life, to be published in 2022. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 22:42:11 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder


Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with: #post germany #transformative agreements #open access #90th percentile #springer nature


Trapeze and Ordnance Survey team up for a treasure hunt

Trapeze and Ordnance Survey will publish their third puzzle book together, The Ordnance Survey Great British Treasure Hunt, in November.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 20:42:14 UTC ]
More news stories like this | News stories tagged with: #treasure hunt #puzzle book


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing


US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
More news stories like this | News stories tagged with: #booksellers call #book market


Bette Midler and Michiko Kakutani are teaming up for a children’s book about the hot duck.

Remember 2018, when things were definitely really bad but we could still touch people who didn’t live with us? It was a simpler (but—make no mistake—still terrible) time, when the House was flipped, everyone was in their feelings, and the city of New York was captivated by a very attractive... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-13 14:41:38 UTC ]
More news stories like this | News stories tagged with: #bette midler #michiko kakutani #children’s book


Hodder Faith and St Andrew's Bookshop launch The Big Church Read

Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 13:00:50 UTC ]
More news stories like this | News stories tagged with: #hodder faith #book club #hodder #bookshop


Hodder Children's to publish second title by Brittney Morris

Hodder Children's Books will publish Brittney Morris's YA title The Cost of Knowing in March 2021, the second title in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 09:13:29 UTC ]
More news stories like this | News stories tagged with: #ya title #hodder children #brittney morris #hodder


Bonnier Books UK promotes Wicks and Burns

Bonnier Books UK has promoted Helen Wicks to executive director for children’s trade and Elise Burns to group sales, marketing and PR director.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-10 02:38:59 UTC ]
More news stories like this | News stories tagged with: #elise burns #group sales #pr director #bonnier