Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
News tagged with: #hodder stoughton #brand director #hodder

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Bright and Aujla team up for #BookswithBreakfast campaign

Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 21:53:02 UTC ]
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Hodder acquires 'hopeful' memoir on choosing to parent alone

Hodder & Stoughton has acquired Liv's Alone by Liv Thorne, an "honest and hopeful memoir that captures the joy and the challenge that is parenting alone by choice". Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 12:38:16 UTC ]
More news stories like this | News stories tagged with: #hodder acquires #hodder stoughton #hodder #memoir


Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the... Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #marketing executive #travel back #daily grind


Rosen and Blake team up for poems on migration

Michael Rosen and Sir Quentin Blake have teamed up for a collection of poems about migration and displacement, to be published by Walker Books. Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 11:53:23 UTC ]
More news stories like this | News stories tagged with: #michael rosen #walker books


Dolly Parton's first book of lyrics to Hodder

Hodder & Stoughton is publishing a book from songwriter, musician, and country legend Dolly Parton, exploring her life and career through 175 of her best-loved songs. Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 20:52:03 UTC ]
More news stories like this | News stories tagged with: #dolly parton #hodder


Mistry and Marleau promoted at Hardie Grant

Hardie Grant Books has announced a series of promotions, including Kajal Mistry's elevation to publisher and Eve Marleau's move to commissioning editor.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-02 17:14:44 UTC ]
More news stories like this | News stories tagged with: #hardie grant


US Market Statistics: The AAP StatShot Annual Report for 2019

Having risen by a slim 1.1 percent over 2018, the United States' book industry logged $25.63 billion in overall annual revenue in 2019. The post US Market Statistics: The AAP StatShot Annual Report for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-31 15:51:24 UTC ]
More news stories like this | News stories tagged with: #annual revenue #book industry


Hodder acquires 'LGBTQ+ reimagining' of Austen story

Hodder & Stoughton has acquired The Heiress by Molly Greeley, an "LGBTQ+ reimagining" of the life of the Pride and Prejudice character Anne de Bourgh. Continue reading at The Bookseller

[ The Bookseller | 2020-07-31 10:53:36 UTC ]
More news stories like this | News stories tagged with: #hodder acquires #hodder stoughton #hodder


JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
More news stories like this | News stories tagged with: #video series #tough times


Italian book market shows signs of recovery

The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 17:19:03 UTC ]
More news stories like this | News stories tagged with: #book trade #publishers association #book market


Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with: #hit hard #economic impact #non-fiction books #sustainable living


Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
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How to promote books by black authors

As a black publicist with more than seven years in culture and entertainment publicity, I have sat in many all-white creative meetings where the genuine answer to making a campaign diverse was to give Stormzy a call (before that it was Tinie Tempah).  If you are serious about diversity and... Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 03:36:15 UTC ]
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Bennington Named IDW President; Meyers, Cahalin Promoted

Jerry Bennington has been promoted to president of IDW Publishing, Jud Meyers has been promoted to IDW publisher, and Rebekah Cahalin has been promoted to executive v-p of operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #jud meyers #idw publishing #executive v-


Spain’s Book Market: 40 Percent More Online Buying During Lockdown

A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
More news stories like this | News stories tagged with: #post spain #pandemic lockdown #lockdown appeared #books online #prefer print #book market


US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
More news stories like this | News stories tagged with: #book market #memoir


Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #publishing industry #russian book


One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
More news stories like this | News stories tagged with: #friday morning #combined company #digital media


Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
More news stories like this | News stories tagged with: #bookshops reopened #bookshops reopening #books sold


Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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