PRH Canada Combines Marketing and Publicity

Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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Should an Author Favor PR or Marketing?

The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing

M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #reaching readers


PRH adds to ‘A Puffin Book’ list

Penguin Random House Children’s is adding books by Noel Streatfeild, Erich Kastner and Anne Fine to its A Puffin Book list of classic children’s titles.   PRH launched A Puffin Book last year to replace Puffin Modern Classics and is adding 20 further titles to the list in July.   Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #puffin book #noel streatfeild #erich kastner #anne fine #classic children


14 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek

[ AdWeek | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile phone #millennial parents


IPA urges protection for Greece's book market

The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #book culture #economic crisis


Rosen Publishing Acquires Jackdaw Publications

Rosen Publishing will move the editorial and production operations of Jackdaw Publications to New York City where it will operate as an autonomous imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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PRH to publish colouring books based on classic novels

Penguin Random House (PRH) Children’s will this autumn release a series of colouring books for a crossover audience based on classic novels. Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic novels #autumn release #colouring books


PRH signs Amazon sales agreement

Penguin Random House has signed new long-term sales agreements for print and ebook sales with Amazon in both the US and UK, on undisclosed terms. The agreement was confirmed by Amazon. A PRH spokesperson said: "We do not discuss our relationships with our retail partners. But, as you can see,... Continue reading at The Bookseller

[ The Bookseller | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #retail partners


Recession, Inflation Combine to Pop Brazilian Book Bubble

High inflation offset gains, leading to a 5.16% decline for the Brazilian book market in 2014, which totaled just US$2.03 billion. The post Recession, Inflation Combine to Pop Brazilian Book Bubble appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-18 00:00:00 UTC ]
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Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion


Amazon, PRH Reach Sales Deal

Amazon has signed new long-term sales agreements with Penguin Random House in both the U.S and U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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Poor Shakespeare: PRH Publishes Bard’s Plays in Emojis

Penguin Random House's new OMG Shakespeare series “takes the Bard’s original prose and replaces it with slang, text speak, and emoticons.” OMG, indeed. The post Poor Shakespeare: PRH Publishes Bard’s Plays in Emojis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
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German Book Market 2014: Nonfiction Up, Overall Sales Down

The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german bookseller #physical bookstores


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evolve media


What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #holy grail #content marketing


ALA 2015: The Battle to Save the New York Public Library

At the end of 2014, after a groundswell of media attention and public protests, New York Public Library officials abandoned a controversial renovation dubbed the Central Library Plan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media attention #public protests


RM Books to stock PRH titles

Children’s and YA titles from Penguin Random House UK, including those by DK and Rough Guides are being made available for purchase on school ebook platform RM Books. RM Books offers a range of textbooks, topic books and fiction ebooks for schools to purchase or rent. Penguin Random House... Continue reading at The Bookseller

[ The Bookseller | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction ebooks #rm books #ya titles #rough guides #topic books #alan hodgin


Ebook Distributors Meet to Discuss Common EU Digital Market

In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


E-book market share down slightly in 2015

E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve bohme


Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market

New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite magazines