PRH Canada Combines Marketing and Publicity

Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part


Alberti Named PRH CFO

Milena Alberti, who most recently held the post of head of global corporate finance, succeeds Coram Williams, who will become CFO of Pearson later this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform #international publishers


The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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Brian Davies to step down at PRH UK

Brian Davies, chairman of Penguin Random House UK’s distribution companies, is to leave Penguin Random House in September. Davies will also step down from the PRH executive. He will move to a four-day week until his departure at the end of September. Continue reading at The Bookseller

[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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Caroline Raphael joins PRH UK

BBC Radio 4’s former commissioning editor Caroline Raphael is to join Penguin Random House UK. Raphael will take on the role of editorial director, audio, reporting to audio publisher Videl Bar-Kar. She will lead Penguin Random House UK’s audio editorial and production team and help grow its... Continue reading at The Bookseller

[ The Bookseller | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #production team #publishing companies


Download: Report on Chinese Book Market 2015

A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #biz beijing #chinese publishing


BEA 2015: A Remarkable Publication Journey

Reba Riley remembers her 29th birthday well—she was weeping on the floor of her closet while friends and family waited to help her celebrate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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PRH UK and Amazon facing terms dispute

Penguin Random House UK and Amazon are in dispute over terms, with a new contract under negotiation. If a deal is not reached Amazon could begin to pull or downgrade the availability of PRH titles from its ecommerce channels as it did with Hachette Book Group USA titles last year. With a number... Continue reading at The Bookseller

[ The Bookseller | 2015-05-26 00:00:00 UTC ]
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PRH and Amazon UK Sparring Over Terms?

Penguin Random House and Amazon.co.uk are involved in negotiations for new sales terms, but representatives from the publisher denied speculation that Penguin UK was thinking of withholding it titles from the retailer if a deal isn't reached. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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U.S. Market Ripe for French Graphic Novels

A one day conference brought together publishers from both the U.S. and French markets to share statistics and explore the potential for bringing more Francophone comics to the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market ripe


PRH Children’s appoints commercial director

Penguin Random House Children’s has appointed Julie Jefferies, currently commercial director at Cornerstone, as finance and commercial director. Continue reading at The Bookseller

[ The Bookseller | 2015-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #commercial director


The Global Perspective at PRH’s Hogarth Imprint

Penguin Random House imprint Hogarth is focuses on publishing high quality literary fiction told in voices from around the world, says editor Alexis Washam. The post The Global Perspective at PRH’s Hogarth Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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Author Annie Stone on Marketing: Just Be a Nice Person

German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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China at BEA 2015: The E-book Market in China

Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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PRH to be global publisher for BBC audio

Penguin Random House UK is to become the global publisher and distributor for all BBC-branded physical and digital audiobooks. The deal signed today with BBC Worldwide extends an agreement signed by Random House Audio and BBC Worldwide in 2013 to sell and distribute BBC audiobooks that had... Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publisher #digital audiobooks #agreement signed #bbc worldwide


Public Library Subsidy cut without consultation

Librarians and library suppliers have expressed concerns that changes to the Public Library Subsidy (PLS) could impact on the availability of government information in libraries. The PLS was originally created in 1924 as a way of helping libraries to purchase government publications such as... Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
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A Canadian Author’s Adventures in International Book Marketing

Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
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S&S Tries Geo-Targeting in New Marketing Outreach

Using location-based wireless technology, S&S is offering a complimentary selection of full-text frontlist titles to visitors at airports, hotels and museums around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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Authors debate digital-first publication

Publishing digitally first can help authors to learn about the publishing process, make writers more critical of their own work and help reinvent an author. However, the author Stark Holborn warned that the format should only be used in the right context as there is “a difficulty in marketing... Continue reading at The Bookseller

[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing process #physical presence