A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise in ad-blocking behavior represents another growing challenge for publishers and worthy of further consideration," it said.A good amount of blame belongs to pre-roll video advertising, the report said. It argued that while banner ads are tolerable to most, pre-roll ads are "far more irritating to the average internet user and are acting as a motivator for increased ad-blocking behavior." This is particularly true, the report said, in cases where users get a poor value exchange, such as when a 30 second ad is shown before 90 seconds of content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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The Booksellers Association has formally opposed Amazon's attempts to merge with The Book Depository. Continue reading at BBC News
[ BBC News | 2011-09-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 30/08/2011 - 14:15 Penguin business imprint Portfolio has acquired a book by Goldman Sachs Asset Management chairman Jim O'Neill. World rights to The Growth Map was acquired jointly by Portfolio UK editorial director Joel Rickett and Adrian... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Written By: Philip Stone and Graeme Neill Publication Date: Wed, 24/08/2011 - 08:31 Dawn French and S J Watson are the most successful debut novelists of the year so far across paperback and hardback, with debut novels generally having a more successful year than 2010. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 15:01 Publishers are becoming more flexible on ebook royalty rates, as UK agents receive offers of 30%35% of net receipts as standard from some US publishers. A P Watt agent Caradoc King said he was recently receiving offers... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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A clip from 17 years ago, where a newspaper publisher predicts the rise of Apple's tablet, and the future of newspaper industry. Guess which forecast panned out? Continue reading at AllThingsD
[ AllThingsD | 2011-08-13 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 09:30 Man Booker Prize bookies favourite Alan Hollinghurst is proving the most popular of the longlisted titles among the book buying public. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 03/08/2011 - 09:35 The Government has largely endorsed the recommendations of the Hargreaves Review, though, according to reports, business secretary Vince Cable has admitted that the website blocking clauses of the Digital Economy Act are... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 02/08/2011 - 08:59 Mobcast, the digital company behind the mobile phone ebook company GoSpoken, has secured an undisclosed amount of fresh funding from two investment groups. The company said the cash, from technology venture capitalist fund... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 08:59 Digital sales have helped to bolster profitability for Penguin in the first six months of 2011, with company chiefs looking for organic growth and a focus on the high street over the second half of the year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 27/07/2011 - 07:47 Amazon.com is experiencing its "fastest growth" in more than a decade with accelerating Kindle sales, according to its founder Jeff Bezos, but at a cost to the bottom line. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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