Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise in ad-blocking behavior represents another growing challenge for publishers and worthy of further consideration," it said.A good amount of blame belongs to pre-roll video advertising, the report said. It argued that while banner ads are tolerable to most, pre-roll ads are "far more irritating to the average internet user and are acting as a motivator for increased ad-blocking behavior." This is particularly true, the report said, in cases where users get a poor value exchange, such as when a 30 second ad is shown before 90 seconds of content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
News tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads

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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
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Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it&rsquo;s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Débuts go to auction pre-LBF

Michael Joseph publisher Sam Humphreys has won a five-way auction for world rights to three... Continue reading at The Bookseller

[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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Pottermore gives users a sneak peek (+ video)

A new video offers Harry Potter fans a glimpse of the books and activities – the chance to be "Sorted" into a house or to duel with other users – that will be enjoyed on official Harry Potter website "Pottemore." Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-04 00:00:00 UTC ]
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Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

E-book growth ‘reducing value’

The overall value of consumer book purchases has dropped 9% since 2008, according to the annual... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Media Decoder Blog: McClatchy Chief to Lead The A.P.

Gary Pruitt, chairman and chief executive of the newspaper publisher McClatchy Company, becomes the 13th leader of The Associated Press. Continue reading at The New York Times

[ The New York Times | 2012-03-22 00:00:00 UTC ]
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"Seven figure" pre-empt for Puffin at Bologna

Puffin has acquired a "major new trilogy" for a rumoured seven-figure pre-empt at the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Northstar Travel On the Block

Northstar Travel Media, the private equity-backed publisher of some of the industry’s best known travel-related brands, is up for sale and gauging interest from prospective buyers, several sources confirmed this week. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
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Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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Daily-deal sites offer magazines circulation growth

Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York

[ Crains New York | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #monetize content #higher rate

Adobe Technology Powering Massive Growth in Digital Publishing

BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe&reg; Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Desirable pre-empt to Orion

Weidenfeld & Nicolson and Orion have acquired My List of Desires, pre-empting the novel in... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND &mdash; Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry &mdash; this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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The Works ups pre-Christmas sales by 12%

The Works is heralding a revived "commitment to books" after appointing a new c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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