Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise in ad-blocking behavior represents another growing challenge for publishers and worthy of further consideration," it said.A good amount of blame belongs to pre-roll video advertising, the report said. It argued that while banner ads are tolerable to most, pre-roll ads are "far more irritating to the average internet user and are acting as a motivator for increased ad-blocking behavior." This is particularly true, the report said, in cases where users get a poor value exchange, such as when a 30 second ad is shown before 90 seconds of content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
News tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads

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Time Magazine Rolls Out Print/Digital Subscriptions -- And Puts Up Another Web Pay Wall

Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD

[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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Amazon drops price of ad-supported Kindle

Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special offers #jeff bezos

Publishers urged to follow Compass' lead

Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 08:36 Pan Macmillan will be offering "enhanced rates" on the titles it publishes under its new digital-only imprint, with agents welcoming the initiative and urging publishers to pursue similar projects. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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E-growth good in Europe, despite increasing US threat

Written By: Philip Jones Publication Date: Tue, 21/06/2011 - 10:13 UK publishers are seeing good growth from ebook sales overseas, particularly in Scandinavia, but they face a looming threat from US ebook companies, which are now setting their sights on English readers in Europe. Though there... Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook companies #english readers #publishers selling

Tesco non-food growth remains "negative"

Written By: Lisa Campbell Publication Date: Tue, 14/06/2011 - 08:55 Tesco has revealed overall UK non-food growth is "still negative" in its first quarter results this morning (14th June). The supermarket chain has seen its like-for-like sales excluding petrol increase by 1% in the UK in the... Continue reading at The Bookseller

[ The Bookseller | 2011-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results #supermarket chain

BCA plans for 30% growth in next year

Written By: Lisa Campbell Publication Date: Fri, 10/06/2011 - 08:23 Book Club Associates has announced plans for 30% growth over the next year after it was bought by the Webb Group in a deal which could potentially see its books sold through Next and Grattan retail catalogues. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced plans #webb group #books sold

Room leads Amazon Orange sales race

Written By: Lisa Campbell Publication Date: Tue, 07/06/2011 - 11:40 Amazon.co.uk has announced that Orange Prize shortlisted author Emma Donoghue’s Room (Picador) is leading sales on the website ahead of rival contenders for the award. The Orange Prize for Fiction is revealed tomorrow (8th... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #website ahead #orange prize #nearest rival #aminatta fornas #love bloomsbury

Bloomsbury ebook growth "significant"

Written By: Charlotte Williams Publication Date: Fri, 27/05/2011 - 08:45 Bloomsbury's ebook sales topped £1.1m in the first three months of 2011, as the company reported its unaudited preliminary results for the fourteen months ended 28th February 2011. Revenue across the group was £103.4m for... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Brightcove Strikes Video Syndication Deal with AOL’s 5min Media

Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Google Touts Growth of E-book Service and Store

Google's eBooks electronic bookstore now contains about 3 million free titles, up from 2 million when it was launched in December. Continue reading at PC World

[ PC World | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book service

Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #womens health #ad pages

Hachette leads the way in Richard and Judy WHS summer picks

Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 09:54 Hachette has the lion's share of titles featured in the W H Smith Summer Richard and Judy Book Club list. Five out of the eight books featured in the celebrity couple's high street retailer promotion are from the publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Travel publishers look to children's sector for growth

Written By: Lisa Campbell Publication Date: Wed, 04/05/2011 - 09:10 Lonely Planet is launching a range of children's books called Not-for-Parents, and says that it sees children's publishing as a "good route" to grow the business. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Report: Variety on Block; Publisher says “Nonsense”

Variety was one of just four magazines kept by Reed Elsevier after it sold off more than 60 different properties over the last three years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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McGraw-Hill Reports Double-Digit Growth in First Quarter

McGraw-Hill says revenue grew 7.7 percent to $1. 3 billion while net income jumped 16.2 percent to $120 million in the first quarter of 2011. Revenue in McGraw-Hill's Information & Media segment rose 10.3 percent to $227.5 million while operating profit grew 34.5 percent to $37.4 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
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Picador pre-empts two debuts

Written By: Charlotte Williams Publication Date: Tue, 19/04/2011 - 15:28 Picador has pre-empted on two novels by debut fiction authors, one a literary thriller set in the diving world, and the other following a fictional 1930s Hollywood star. Publisher Paul Baggaley acquired UK and... Continue reading at The Bookseller

[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarter’s $338.74 million to first quarter 2011’s $385.07 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenue