Ask Alan Stern to name the most surprising thing learned from NASA's New Horizons mission to Pluto, and he'll tell you to rephrase the question. “A better question would be, ‘What isn't puzzling or mysterious?’ Because that's a much shorter list,” said Stern, the planetary scientist in charge of... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-03-18 00:00:00 UTC ]
Closure of Zoo and FHM signals end to an era after new websites replaced magazines aimed at young menOver the past two decades, magazines such as FHM, Loaded, Nuts and Zoo have surfed the wave of laddish culture brought to life in the 1990s sitcom, Men Behaving Badly.But Nuts closed its print... Continue reading at The Guardian
[ The Guardian | 2015-11-22 00:00:00 UTC ]
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Waterstones has hit the half-way point in its Buy Books for Syria campaign, having raised £500,000 through book sales to help those affected by the conflict in the Middle East. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg. The post Innovation is the Only Way to Increase Ebook Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-16 00:00:00 UTC ]
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Pan Macmillan has acquired the Dales Detective series by Julia Chapman following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
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WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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A little time alone can go a long way in spurring your creative thinking and strengthening relationships.I recently got back from a week of solitude in a house off Buzzards Bay in Massachusetts. I was there to focus on finishing my book of short stories without distraction, conversations,... Continue reading at Fast Company
[ Fast Company | 2015-10-16 00:00:00 UTC ]
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Hachette’s famous ebook pricing dispute with Amazon may be over but its shadow stretched over yesterday’s CEO panel at the 2015 Frankfurt Book Fair. The post Hachette CEO Nourry and “The Way to Death” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
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After snapping up most of Murakami's latest book to thwart Amazon, Kinokuniya bookstore chain plans to try monopolizing more titles. The post To Defy Amazon, Kinokuniya Plans to Monopolize More Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-03 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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#branded content
#reach $8
The inaugural Mississippi Book Festival, which featured authors John Grisham, Rick Bragg and Ellen Gilchrist, drew 3,500 to the state capitol grounds Aug. 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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Fearing the wrath of his nerdy online followers, software engineer and amateur author Andy Weir spent countless hours digging through Google to perfect technical details in what became a popular 2012 ebook about an astronaut stranded on Mars. Continue reading at Stuff
[ Stuff | 2015-08-22 00:00:00 UTC ]
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Fearing the wrath of his nerdy online followers, software engineer and amateur author Andy Weir spent countless hours digging through Google to perfect technical details in what became a popular 2012 ebook about an astronaut stranded on Mars. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-20 00:00:00 UTC ]
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Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
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I am not what you would call an unprepared traveler. I scour guidebooks, investigate websites, talk to friends. Forewarned, as they say, is forearmed. But Scotland still surprised me. Because this trip included a stop in Edinburgh for a film festival and a visit to the Inverness/Nairn area of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-08 00:00:00 UTC ]
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HarperCollins crime and thriller publisher Julia Wisdom has bought a "deeply disturbing" psychological suspense novel by Camilla Way [pictured], Watching Edie McCrae. Wisdom bought UK and Commonwealth rights (excluding Canada) in the novel, plus a further book, from Hellie Ogden at Janklow... Continue reading at The Bookseller
[ The Bookseller | 2015-08-07 00:00:00 UTC ]
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Mantle has acquired two novels by Kate Eberlen in a seven-way auction. Associate publisher Sam Humphreys bought UK and Commonwealth rights to Miss You and one other book from Mark Lucas at LAW. Miss You, which Pan Macmillan's Mantle imprint will publish next year, tells the story of Tess and... Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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#search engines
#disappointing results
#things digital
#simply isn
#holy grail
We all want to eat better, and most of us would love to have more meals with healthful and flavorful whole grains on our table. Yet, as a cookbook author specializing in them, whenever I ask during talks, "Did you cook some whole grains this week?" few hands go up in the room. And, as further... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-24 00:00:00 UTC ]
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#easy ways