Pivoting to video is the biggest trend in media — but it may not prove as lucrative as publishers hope

In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its solution... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
News tagged with: #biggest trend #publishers hope

Other Publishing stories related to: 'Pivoting to video is the biggest trend in media — but it may not prove as lucrative as publishers hope'


Facebook Live video service sees company paying news publishers

Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian

[ The Guardian | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide content #core part


Facebook Will Pay Publishers to Livestream Video in New Hub

Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well.   ... Continue reading at AdWeek

[ AdWeek | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #engagement metrics #twitter-owned periscope #mark zuckerberg #social platform #feel connected #big shift


Watch out, YouTube: Facebook’s new video section has publishers excited

Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post watch #video section #business insider #dedicated section #publishing directly


Bloomberg Media: Publishers should pause before rushing to platforms

Speaking at the Digiday Publishing Summit, Bloomberg CEO Justin B. Smith said publishers should pause in their rush to having a presence on every platform and “consider what’s really happening there.” He added: “It’s not that it’s pure doomsday scenario, but rather a call for caution and really... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #bloomberg media


How publishers are adapting their video strategies in the age of platforms

Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday

[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #facebook won #platforms appeared #video strategies


How One B2B Publisher Struck Gold with Paid Video

RealVision has figured out the model. The post How One B2B Publisher Struck Gold with Paid Video appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-29 00:00:00 UTC ]
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Publishers Talk Trends and Titles with PW Religion Editors

Find out what’s happening in the religion and spirituality publishing industry following PW’s spring summit in New York City from March 14-15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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How the BBC, Sky Sports and other UK media are using Facebook Live video

Facebook Live video has caught fire in the U.S., but in the U.K., the trend has less traction. But this is sure to grow. U.K. publishers are experimenting with Facebook Live video across politics, live-event streaming and, most popularly, in sports. The BBC’s "Match of the Day" was first using... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk media #short videos


I-5 Publishing Rebrands as Lumina Media

i-5 Publishing, the Irvine, California, publisher of Dogster, Catster, Horse Illustrated, Hobby Farms, Dogs in Review,VPN and other brands, announced this week that it’s renaming itself as Lumina Media. The post I-5 Publishing Rebrands as Lumina Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #i-5 publishing


Beyond Rustic: Publishers Take Up ‘Field-to-Table’ Cookbook Trend

A wave of new cookbooks coming this spring teach readers the ins and outs of foraging and "field-to-table" cuisine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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Happiness to mindfulness, via wellbeing: how publishing trends grow

From cod to colouring, fashions come and go in books. What do they tell us about our culture, and can we predict what’s next? After the long, wet winter, the season is finally on the turn. I know this partly because the instinct to hunker down in a nest of books is giving way to an urge to... Continue reading at The Guardian

[ The Guardian | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve written #literary editor #writing career #publishing trends #book festivals


Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audience #create content #brand partnerships


VIDEO: Is self-publishing hot right now?

As more and more writers choose to self-publish, how are these author-entrepreneurs changing the bookselling industry? Continue reading at BBC World

[ BBC World | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling industry


Day in the life: What a publisher social media manager does

Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday

[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post day #facebook posts


Children's: publishers predict 2016 trends

The children’s book industry will continue to see demand for beautiful print books and diverse stories in 2016, and the market for Young Adult titles by UK authors will go from strength to strength, according to publishers and editors. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #diverse stories #uk authors


Trending Now: New Roles in Magazine Media

The rise of digital media has introduced new job functions to the magazine world—and triggered the demise of others. The post Trending Now: New Roles in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday

[ Digiday | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #user experience #john barnes #time publishers


Social Media Censorship in Bangladesh Hints at Long-Term Problems for Publishers

Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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