“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the publishing world, because everything […] Continue reading at 'Literrary Hub'

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
News tagged with: #marlowe granados #happy hour #verso books #main gripe #publishing world #verso

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How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
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Eyes on the prize for children's market

In the past 20 years, the number of prizes geared towards children’s books has trebled,... Continue reading at The Bookseller

[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek

[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Driscoll Rift Stories Not True, Tyndale Says

In spite of news stories citing a rift between Tyndale House Publishers and controversial pastor Mark Driscoll, the publisher stated on Tuesday that the relationship is still intact. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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Time Incs M Scott Havens: We want to build the next LinkedIn or Facebook

Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian

[ The Guardian | 2014-06-29 00:00:00 UTC ]
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Hillary Clinton's 'Hard Choices' is 'effectively banned' in China

Chinese publishers have declined to purchase translation rights for Clinton's bestseller, said publisher Simon & Schuster, and China's major import agency will not import the book in English. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-28 00:00:00 UTC ]
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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
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S&S Touts 'Hard Choices' Sales Performance

According to S&S, the memoir has been an "instant international bestseller" in all of the territories in which it has been published. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
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BBC's James Harding to newspaper publishers: let's work together

Corporation's news executive seeks local journalism deal with press owners, saying differences have been 'overdone'James Harding, the BBC's director of news and current affairs, opened a conference on local journalism today by arguing that the differences between the corporation and newspaper... Continue reading at The Guardian

[ The Guardian | 2014-06-25 00:00:00 UTC ]
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Why Upworthy Wants To Kill The Pageview

The social do-gooder just released its "attention minutes" source code. You paying attention?Clicks and pageviews are still the standard metric most online publishers use in valiant attempts to convince advertisers to write them checks so that they can keep the lights on. When pageviews are... Continue reading at Fast Company

[ Fast Company | 2014-06-24 00:00:00 UTC ]
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Authorbuddies.com Offers Book Marketing Assistance Abroad

Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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#Hashtag book titles trend is a gimmick that works  for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian

[ The Guardian | 2014-06-21 00:00:00 UTC ]
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'Hard Choices' Print Sales Top 85,000 in First Week

Hillary Clinton’s "Hard Choices" sold 85,721 copies in its first week on sale at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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iBooks Bestsellers: 'Hard Choices' Hits #6

Hillary Clinton's "Hard Choices" failed to crack the top five on Apple's iBooks bestseller list for the week ended June 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Bookshop memories: your pictures and stories

When we asked you to share anecdotes and photos of your favourite independent bookshops, the stories poured in. From romance surrounded by Shakespeare to an encounter with a falconry-loving policeman, here is a selection of your bookshop memoriesSee all the contributions and add your own on... Continue reading at The Guardian

[ The Guardian | 2014-06-18 00:00:00 UTC ]
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Marissa Mayer: Marketers Need to Embrace Native Ads

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[ AdWeek | 2014-06-17 00:00:00 UTC ]
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S&S Children’s acquires YA suicide story

Simon and Schuster Children’s Books has acquired the UK and Commonwealth rights to a YA... Continue reading at The Bookseller

[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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Market Growth: PW Talks with Gabrielle Langholtz

In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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A digital renaissance for the science fiction short story

Sci-fi and fantasy fiction is entering a golden age of short fiction thanks to social media, crowdfunding and a loyal community of ardent fansA man wakes up from a car crash to find that he is an "electric ant": an android programmed to believe it is human. At home he uses micro-tools to open... Continue reading at The Guardian

[ The Guardian | 2014-06-13 00:00:00 UTC ]
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Hillary Clinton's 'Hard Choices': Here's what the reviews are saying

Hillary Clinton's memoir 'Hard Choices' was released on June 10. What are critics saying about the book? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-12 00:00:00 UTC ]
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