So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by Ipsos ASI on behalf of Undertone. The study, which surveyed more than 3,000 panelists last September, examined a slew of the homepage takeover-type units that came on the scene in a big way several years ago as more Web publishers were seeking bigger brand budgets. These ad types, while endorsed by the likes of the Interactive Advertising Bureau and the Online Publishers Association, have seemingly gone out of vogue these days as more advertisers push for native units that look and feel like Web content. It’s perhaps not surprising that Undertone and Ipsos found bigger ads drove more brand recall, since consumers are likely to remember big ads that interrupt their Web surfing. But it is surprising that respondents said they liked full-screen takeovers the best. These ads received likability scores that were 30 to 49 percent higher than standard display units, according to Undertone. Based on the attributes that scored highest among respondents who were asked to describe full-screen takeover ad units, people seemed to gravitate to these ads' buzzy/this-is-a-big-deal nature. People were 90 percent more likely to agree that these full-screen units are “an ad people will talk about”... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Patricia J. Murphy, author of the picture book ‘Mama, Look!’ and dozens of other titles, explores how spirituality can help with difficult emotions in a new children’s book, ‘God is Everywhere: Wise Words for Little Ones.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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In 1926, with the General Strike looming and the right warning of a Bolshevik revolution, the BBC found itself in a dreadful dilemma. Writer Jack Thorne on why he turned this into ‘a love letter to people in authority’Jack Thorne is a furiously busy scriptwriter and, although he’s celebrated for... Continue reading at The Guardian
[ The Guardian | 2023-06-05 07:00:22 UTC ]
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When the Next Big Idea Club launched in 2018, the centerpiece of its offerings was a box subscription. It still offers that service, but has company has shifted gears, now operating as an “audio-first company.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Over the past three years, the Dutton/Plume imprint, founded by actor and stand-up comedian Phoebe Robinson, has become a home for “strong voices, unique points of view, and undeniable talent." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Harry Potter publisher says in challenging economic times books are seen as cheap form of entertainmentBloomsbury Publishing, the home of Harry Potter, has revealed a rise in annual sales as it said people were turning to books as a cheap form of entertainment as finances were squeezed.Sales of... Continue reading at The Guardian
[ The Guardian | 2023-05-31 13:38:54 UTC ]
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Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC
[ CBC | 2023-05-27 08:00:00 UTC ]
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Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
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While his assessment has its detractors, Canadian author and Russia expert Ian Garner believes fascist views now permeate Russia's young people to such a degree that the chances of a lasting peace following the war in Ukraine are remote. ... Continue reading at CBC
[ CBC | 2023-05-15 08:00:00 UTC ]
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Meet the authors behind some of the adult, children’s, and graphic titles on PW’s radar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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The Internet is abuzz over a forthcoming nonfiction book, a 544-page memoir (including 40 full-color photographs) slated to be published by Flatiron on July 9th. Why? Because The Internet thinks it was probably written by Taylor Swift. It all started when the owner of indie bookshop Good... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-08 16:47:07 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Today, the American Library Association has published its annual list of the Most Challenged Books—those most often targeted for banning in schools and public libraries. As you may already know if you’ve been paying even the slightest bit of attention, book banning efforts are in high gear right... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-24 14:24:23 UTC ]
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Revamped Sarah Ferguson documentary to air on Four Corners after initial version sparked complaints. Plus: the Australian’s own goalFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastHours before Lachlan Murdoch... Continue reading at The Guardian
[ The Guardian | 2023-04-21 04:27:06 UTC ]
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Over the past three years, entry-level wages at the Big Five publishers and Scholastic have risen 23%, on average, in response to calls for a living wage, union actions, and inflation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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