So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by Ipsos ASI on behalf of Undertone. The study, which surveyed more than 3,000 panelists last September, examined a slew of the homepage takeover-type units that came on the scene in a big way several years ago as more Web publishers were seeking bigger brand budgets. These ad types, while endorsed by the likes of the Interactive Advertising Bureau and the Online Publishers Association, have seemingly gone out of vogue these days as more advertisers push for native units that look and feel like Web content. It’s perhaps not surprising that Undertone and Ipsos found bigger ads drove more brand recall, since consumers are likely to remember big ads that interrupt their Web surfing. But it is surprising that respondents said they liked full-screen takeovers the best. These ads received likability scores that were 30 to 49 percent higher than standard display units, according to Undertone. Based on the attributes that scored highest among respondents who were asked to describe full-screen takeover ad units, people seemed to gravitate to these ads' buzzy/this-is-a-big-deal nature. People were 90 percent more likely to agree that these full-screen units are “an ad people will talk about”... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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AnimeNYC returned to the Javits Center November 18-20 with a slightly larger crowd than last year, a bigger manga presence, and even bigger plans for the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Nearly two months after the case was dismissed, lawyers have amended and re-filed a potential class action suit accusing Amazon and the Big Five publishers of coordinating to eliminate competition in the e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Sabaa Tahir received this year's Young People's Literature prize for her YA novel 'All My Rage'; during her tearful acceptance speech, Tahir noted, "I am the first Muslim and Pakistani American woman to win this award.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Greenlight welcomes poet and author Emma Bolden for a virtual evening celebrating her new book, The Tiger and the Cage. This exquisitely wrought debut memoir recounts Bolden’s lifelong struggle with chronic pain and endometriosis, while speaking more broadly to anyone who has been told “it’s all... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-10 09:52:30 UTC ]
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Google and Facebook's privacy violations are common knowledge. But the decisions of a less-known company, Relx, are also impacting people's everyday lives. Continue reading at Wired
[ Wired | 2022-11-09 14:00:00 UTC ]
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The Sussexes draw more ire than genocidal dictators – from people who struggle to articulate exactly what their problem isThe interior designer and social commentator Nicky Haslam has just released the latest annual version of his fabled tea towel, on which he lists some more of the things that... Continue reading at The Guardian
[ The Guardian | 2022-10-28 12:28:22 UTC ]
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Sri Lankan author Shehan Karunatilaka spent seven years writing The Seven Moons of Maali Almeida, which won the prestigious award on Monday, and asks readers to honour the work put into itBooker prize-winning author Shehan Karunatilaka has asked people not to circulate pirated versions of his... Continue reading at The Guardian
[ The Guardian | 2022-10-21 13:11:21 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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The latest campaign from the delivery company revolves around a comic book starring four superpowered DoorDash delivery people, or “Dashers.” Continue reading at Advertising Age
[ Advertising Age | 2022-10-06 21:20:53 UTC ]
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The National Book Foundation has announced the five finalists for the 2022 National Book Award for Young People's Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-04 04:00:00 UTC ]
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Qian Julie Wang’s Beautiful Country is out now in paperback from Anchor, so we asked about her routine and the intersection of writing and litigating. * What time of day do you write? I wrote Beautiful Country on my iPhone during my subway commute to and from my law firm job—so it was both the […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-26 08:51:56 UTC ]
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Companies providing ghostwritten autobiographies for people wanting to share histories have seen surge in trade since CovidBrian Lewis grew up on a tough council estate after arriving in Britain as part of the Windrush generation. At the age of eight he developed an interest in chess and joined... Continue reading at The Guardian
[ The Guardian | 2022-09-24 14:00:06 UTC ]
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Anyone who has been taking advantage of Amazon's liberal return policy regarding e-books could soon be in for a shock. That's because following discussions with the Authors Guild, Amazon has agreed to block automatic returns on digital books that are more than 10 percent read. Currently, the... Continue reading at Engadget
[ Engadget | 2022-09-23 19:10:20 UTC ]
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The National Book Foundation has announced the 2022 Longlist for the Young People's Literature Award. Here are the 10 contenders. Continue reading at Book Riot
[ Book Riot | 2022-09-14 17:37:14 UTC ]
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Today, the National Book Foundation announced the 10 books on the longlist for the 2022 National Book Award for Young People’s Literature, including two graphic novels, three coming-of-age stories, and one remix of The Great Gatsby. The judges for this year’s award are Becky Albertalli, Joseph... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-14 14:15:00 UTC ]
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That reading list your teacher sent you home with can do great things for sales of several 'great classics' in a hot July in China. The post China Bestsellers in July: Classroom Classics Go Big appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-14 01:07:32 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Quarto Group reported that revenue rose 9% in the first six months of 2022 over the comparable period in 2021, to $61.9 million, and net income jumped 124%, to $4.7 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-30 04:00:00 UTC ]
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