So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by Ipsos ASI on behalf of Undertone. The study, which surveyed more than 3,000 panelists last September, examined a slew of the homepage takeover-type units that came on the scene in a big way several years ago as more Web publishers were seeking bigger brand budgets. These ad types, while endorsed by the likes of the Interactive Advertising Bureau and the Online Publishers Association, have seemingly gone out of vogue these days as more advertisers push for native units that look and feel like Web content. It’s perhaps not surprising that Undertone and Ipsos found bigger ads drove more brand recall, since consumers are likely to remember big ads that interrupt their Web surfing. But it is surprising that respondents said they liked full-screen takeovers the best. These ads received likability scores that were 30 to 49 percent higher than standard display units, according to Undertone. Based on the attributes that scored highest among respondents who were asked to describe full-screen takeover ad units, people seemed to gravitate to these ads' buzzy/this-is-a-big-deal nature. People were 90 percent more likely to agree that these full-screen units are “an ad people will talk about”... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-24 00:00:00 UTC ]
News tagged with:
#web publishers
#web content
Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sports illustrated
#iconic titles
#business side
#hearst tower
#week tonight
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native ads
#facebook appeared
Perusing the cookbook offerings at BEA revealed upcoming titles from big names and newcomers alike, and news that "Lucky Peach" is looking at getting into cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lucky peach
#big flavors
#big names
#fall cookbooks
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video service
#publishing platform
#$736 million
For obvious reasons, Twitter users are leaving en masse and heading to Bluesky, its most prominent decentralized competitor. In this episode, we discuss why Bluesky now feels like the best of early Twitter, filled with vibrant conversations and people discovering a new social network filled with... Continue reading at Engadget
[ Engadget | 2024-11-15 12:30:52 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#outro music
#theme music
2024 has been a rough year for Sonos. The company’s would-be triumphant entry into the crowded headphones market was overshadowed by a disastrous app redesign. In the fallout of the botched software update, the company decided to delay products that were ready to be shipped to give itself more... Continue reading at Engadget
[ Engadget | 2024-11-11 13:00:11 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
#months ago
#biggest problem
#watching movies
Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York
[ Crains New York | 2024-10-30 17:40:25 UTC ]
More news stories like this | All news stories tagged with:
#privately owned
#raised money
#money laundering
#vice chair
#police departments
The US presidential election is in its final stretch. Before election day on November 5, Engadget is looking at where the candidates, Kamala Harris and Donald Trump, stand on the most consequential tech issues of our day. The Biden administration has been more aggressive than almost any in... Continue reading at Engadget
[ Engadget | 2024-10-29 13:30:13 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#time warner
#negative impact
#heritage foundation
Lack of time, difficulties with scientific rigour, an uninterested public … television meteorologists open up about why they’re so quiet about the reasons for extreme conditionsWhy do TV and radio forecasts rarely contextualise extreme weather events in terms of the climate crisis? After all,... Continue reading at The Guardian
[ The Guardian | 2024-10-25 14:00:08 UTC ]
More news stories like this | All news stories tagged with:
#forthcoming book
#history professor
#climate crisis
#big problem
#climate change
If you’re worried about artificial intelligence taking your job, you might want to sit down for this one. AI startup Anthropic has demonstrated a new “Claude” model called that can look at a computer screen and operate a virtual mouse and keyboard, “the way people do,” according to... Continue reading at PC World
[ PC World | 2024-10-23 19:56:07 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#long shot
Hackish campaign memoirs shouldn’t indict the entire genre—there are truly excellent books written about power from the inside. Continue reading at The Atlantic
[ The Atlantic | 2024-10-23 14:47:00 UTC ]
More news stories like this | All news stories tagged with:
#books written
Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian
[ The Guardian | 2024-10-22 04:53:35 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#media outlets
#big guns
Publishers are finding classic tarot card and playful oracle decks more popular than ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big deal
Another October Prime Day is on the books, but all of the deals haven’t disappeared from Amazon’s site just yet. This year’s Fall Prime Day brought a bunch of discounts on smartphones, speakers, wearables, robot vacuums and more tech, and you can still grab some of the sale prices right now even... Continue reading at Engadget
[ Engadget | 2024-10-10 14:00:36 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
#follow @engadgetdeals
#$100 range
#stay tuned
#buying advice
#recent months
#multipoint connectivity
#lowest price
#self-emptying base
October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget
[ Engadget | 2024-10-09 23:00:18 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#harry potter
#follow @engadgetdeals
#$100 range
#stay tuned
#buying advice
#productivity setup
#ultimate controller
#touch strip
#programmable buttons
#operating system
#free content
#excellent cameras
October Prime Day 2024 is half over but you can still save thanks to a slew of deals across the entirety of Amazon’s online storefront. Props to you if you came prepared with a wishlist of items you hope to buy on sale, because it can be easy to get distracted by the thousands of other deals... Continue reading at Engadget
[ Engadget | 2024-10-09 15:14:28 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#harry potter
#follow @engadgetdeals
#$100 range
#stay tuned
#buying advice
#productivity setup
#ultimate controller
#touch strip
#programmable buttons
#operating system
#free content
#excellent cameras
David Walker and Marcus Kwame Anderson’s new graphic novel ‘Big Jim and the White Boy’ is an imaginative retelling, in comics, of Mark Twain’s ‘Adventures of Huckleberry Finn.’ An 11-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#graphic novel
#11-page excerpt
#huckleberry finn
#mark twain
Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#double digits
#digital audio
Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget
[ Engadget | 2024-10-07 21:00:14 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#harry potter
#follow @engadgetdeals
#stay tuned
#buying advice
#fabric cover
#reliable connection
#charging base
#automatically return
#mop floors
#mop combo
#midrange smartphone
#pixel 8a
#android phone
#solid choice
#applecore+ protection
The Amazon Prime Big Deal Days event is coming up in a few days, so it’s time to start thinking about what you may want to snag at a discount during the sale. Some may shudder at the thought of holiday shopping already, but if you pay the $139 annual fee for Prime, these sale events are a great... Continue reading at Engadget
[ Engadget | 2024-10-06 13:12:09 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#harry potter
#follow @engadgetdeals
#buying advice
#reliable connection
#charging base
#automatically return
#mop floors
#mop combo
#midrange smartphone
#pixel 8a
#android phone
#solid choice
#applecore+ protection
#muted colors
#nintendo switch